The campaign has been designed to increase consumer awareness and understanding of digital transaction both within the Telegraph’s core audience and across a broader demographic through the Telegraph’s partnership with Apple News and a concerted programme of SEO and social promotion.

Running for six months, the campaign will include further editorial focusing on encouraging digital transaction across a range of touch points such as: exclusivity; curation and collection; family entertainment; ownership across devices and more, supported with additional videos content that will see a range of Telegraph talent extolling the virtues of digital ownership.

The Download & Keep campaign forms the first phase of a raft of activity focusing on pushing the needle with digital transaction and also sits as one of BASE’s core deliverables for 2018 alongside the development of 4K assets, driving retail innovation, and the Consumer Chart. The campaign was formed in conjunction with participating members from eOne, Lionsgate, Sony Pictures Home Entertainment, StudioCanal, The Walt Disney Company, Twentieth Century Fox Home Entertainment, Universal Pictures Home Entertainment and Warner Bros. Home Entertainment Group.

Links to the full articles, can be found here:

Download & Keep hub
Consumer Education Video
How To Download & Keep editorial

The Digital Entertainment Group Europe (DEGE) today confirmed a new line-up for its Board of Directors as well as announcing that it has formalised the implementation of the DEG Nordic Committee, which has been created to support the growth of the digital entertainment market in that territory.

Assuming the role of co-chair for the DEGE will be Warner Bros Home Entertainment Group’s Vice President and Director of Sales, Doug Fox alongside the incumbent Nicola Pearcey, Lionsgate UK’s President of Distribution. The new line-up will be further supported by Amy Jo Smith, President & CEO of influential sister organisation DEG: The Digital Entertainment Group, who will also be acting as an officer to the refreshed DEGE board.

Speaking about his appointment as co-chair, Doug Fox said: “Warner Bros has been an active partner of the DEGE for a long time now and we have watched the organisation grow in both stature and output to the point that it now acts as an arbiter of cross-territory impetus and direction. I am excited to take my seat on the DEGE Board as co-chair and look forward to further shaping the conversation around collaborative best practice and driving the aims of the organisation forward to the benefit of all its members.”

 Nicola Pearcey added: “The DEGE has worked hard to deepen its involvement across territories and to the benefit of our local businesses. The fact that we are now able to welcome Warner Bros to the top table with Doug Fox as our new co-chair lends credence to that, and is further evidenced by the fact that Amy Jo will also be joining as supporting officer. This underlines and strengthens the dotted line the DEGE has to the States and, that this is happening just as we also broaden our remit to also include the Nordic region is both symbolic and symptomatic of the organisation’s relevance and ambition.”

 After many years of service, Jonathan Beardsworth, Vice President Sales & Marketing at Technicolor has stepped down from the board of the DEGE.

 The DEG Nordic Committee will operate as a hub for the exploration, funding and execution of projects designed to drive consumer engagement with digital transaction in a region that boasts some of the most advanced digital infrastructure in the world[1], with the DEGE providing the committee with a robust structure of corporate governance to meet compliance and competition requirements as applicable to cross-industry collaboration aimed at maximising opportunities for growth.

The DEGE will also provide the framework for project development to assist the committee, with confirmed activity to include the development of a local digital sales tracker with GfK and the development and execution of an education-based campaign to promote digital consumption of entertainment titles to consumers. Future projects will also be considered by the Nordic Committee board as it develops.

The committee consists of representatives from NBCUniversal, Nordisk Film, SF Studios, Twentieth Century Fox Home Entertainment, Warner Bros Home Entertainment Group and The Walt Disney Company, with Sony Pictures Home Entertainment participating through its membership to the British Association for Screen Entertainment as part of the UK trade body’s shared services agreement with the DEGE. That agreement will also see BASE act to facilitate the Nordic Committee across all aforementioned areas of governance and project development.

Peter Paumgardhen, Managing Director of Twentieth Century Fox Home Entertainment Scandinavia will chair the committee, with Johan Mannerhill, Managing Director of Warner Bros Home Entertainment Group Scandinavia and Adrian Mandrup, Nordisk Film’s President of Nordic Sales – Digital, Home Entertainment, TV & Consumer, jointly acting as deputy chair. Paumgardhen will also take a seat on the DEGE board to provide a direct route to report on the new committee’s progress.

Speaking of his appointment, Paumgardhen said: “My colleagues and I have been watching with interest as the DEGE has increasingly and proactively driven the conversation around championing the home entertainment category. Through the delivery of actionable insight, and by ensuring a clarity of collaboration and communication across a range of issues, the organisation has added clear value and so it was a very easy decision to work with the DEGE Board, and to take my place on it, to develop and steer the Nordic Committee. I’m excited to move to the next phase and bring some of that admirable ethos to local businesses.”

The DEGE is registered in the UK with a remit that includes the promotion of best practise across European territories and assisting in the localisation and execution of successful global initiatives. The newly created Nordic Committee will sit alongside the existing DEGE Digital Subgroup (which exists as a hub for sharing and developing best-practice promotional activity to drive the digital transactional market), with both groups feeding into and benefitting from the DEGE’s direct route to the Digital Entertainment Group.

[1] See report from

More than 38 million copies sold across formats [1]

The Greatest Showman breaks the million mark, shatters EST records

Digital ownership up 27 per cent year-on-year

Year-to-date top 10 sees growth across physical and digital

4K UHD sales represent 12 per cent of Blu-ray market

‘New to catalogue’ sales up four per cent year-on-year

Year-to-date figures show consumers continue to view ownership as an important part of their consumption of screen entertainment, with more than 38 million copies sold across DVD, Blu-ray [2] and digital formats so far in 2018, the British Association for Screen Entertainment announced today.

1With a wealth of box office success stories and critically acclaimed TV shows transitioning to home entertainment formats, new release titles account for 44 per cent of transactions, marking a three-point rise compared to the same time in 2017.

Twentieth Century Fox’s The Greatest Showman leads the charge, with Hugh Jackman’s lavish tribute to PT Barnum seeing more than 1.4 million copies roll up and roll out on disc and digital formats. Other notable successes include Star Wars VII – The Last Jedi, selling more than 1.03 million copies across formats to prove that the force is still strong with The Walt Disney Company, and StudioCanal’s favourite marmalade-eating bear who has found a home with more than 835,000 families thanks to the critically adored Paddington 2. Dwayne ‘The Rock’ Johnson continues to charm his way into homes too, with the unstoppable Jumanji: Welcome To The Jungle seeing Sony Pictures Home Entertainment sell more than 600,000 copies since its release in April. The Marvel Cinematic Universe continues its success story for Disney too, with Black Panther delivering sales in excess of 513,000 across owned formats for the studio.

Within these success stories, the digital transactional market continues to engage both new and returning customers, with electronic sell-through (EST), or Download & Keep as it is increasingly known, seeing strong year-on-year growth of 27 per cent across the ecosystem of digital retail platforms now offering this method of ownership. Further, average consumer spend across EST is also increasing, with a year-to-date increase of eight per cent taking average spend per buyer to £31.50 [3].

Mirroring it’s performance across the board, the record-breaking The Greatest Showman has become the largest digital title released to date whilst also taking the accolade of being the first title to surpass digital sales of half a million. Proving that more and more audiences are getting to grips with digital ownership across a diverse spectrum of content, other key successes include Justice League from Warner Home Entertainment group (more than 170,000 digital copies sold), Fifty Shades Freed from Universal Pictures Home Entertainment (more than 120,000 digital copies) and Blade Runner 2049 from Sony Pictures Home Entertainment (more than 112,000 digital copies).


With a sustained flow of theatrical titles arriving on home entertainment formats, the cumulative performance of the top 10 new release titles in 2018 has so far contributed 7.2 million to the total number of copies sold, an increase of eight per cent year-on-year. The growth in the performance of the top 10 has been fed by a 21 per cent uplift from the digital top 10 but also by a five per cent rise in physical disc sales across the top 10, further underlining the diversity of access to owned content the category now offers.

The story isn’t just one of new release content, with consumers engaging with a breadth of catalogue titles at different stages in their lifecycle. Indeed, catalogue sales still account for more than half of the ownership market, and catalogue content less than 12 months old has so far enjoyed growth of four per cent year-to-date, so while it is evident that there is a range of ways to find older content, ownership is still an important factor when it comes to curation and collection.

Customers are also continuing to enjoy the range of benefits offered by premium physical format, 4K UHD. The ultra-high-definition Blu-ray format has seen more than 250 titles released since coming to market in 2016, with every release in the year-to-date top 10 also releasing a 4K SKU and contributing to the fact that 4K UHD now accounts for a growing 12 per cent of the Blu-ray market. Further, consumer spend within the Blu-ray market more broadly has increased by three percentage points to 25 per cent share of market year-to-date [4], with the average price of Blu-ray discs also increasing by 7.8 per cent, lending support to the fact that, increasingly, more and more film fans are prepared to pay extra for a premium viewing experience.

Liz Bales, Chief Executive at BASE, said: “So far 2018 has seen the home entertainment sector benefit from consistently strong performance across a broad range of titles, with films like The Greatest Showman and Paddington 2 underlining that audiences remain engaged with the category even as it adapts to changing viewing habits and tastes. Whether you consider the performance of the top 10, the rise in digital transaction or the increased consumer spend on high definition Blu-ray and 4K UHD titles, there is much to suggest that being able to access a film in your home first and in the best possible quality remains important to many, and so we look forward to an even richer slate of prospects as we move into the second half of the year.”

Robert Price, Chairman of BASE and Managing Director, Twentieth Century Fox Home Entertainment, said: “There is much to be positive about when considering the performance of the home entertainment sector so far in 2018, especially in the context of a challenging trading environment and unsteady consumer confidence. As an industry we must ensure our relevance to audiences sustains. We need to capitalise on successes where we see them and be bold and collaborative in approaching challenges and meeting the needs of a customer base still clearly very much in love with ownership and collection. Premium experiences especially deliver to the category the opportunity to stand apart from other options in the entertainment sphere, as do digital curation and a preparedness to trial new and forward-thinking models that place that curation at the heart of audience engagement with our products.”

[1] Official Charts Company

[2] Including Blu-ray, 3D Blu-ray and 4K UHD Blu-ray

[3] Kantar World Panel data

[4] Kantar Worldpanel: Largest year-on-year growth in Blu-ray spend took place Wales and the North of England

The British Association for Screen Entertainment (BASE) and The Entertainment Retailers Association (ERA) are pleased to welcome Thomas Merrington, Creative Director at Penguin Ventures (part of Penguin Random House), to the line-up at this year’s Category Showcase & Innovation Forum. The event takes place at Picturehouse Central from 8:30am on July 4th, 2018 and tickets are available here.

With a background spanning more than 17 years working in the global consumer products and licensing industry, Merrington has a wealth of experience across multiple fields, including product design, brand strategy, live events, theatrical, immersive and film and TV. At Penguin Ventures, he brings together the publisher’s licensing, retail, theatrical, exhibitions, digital, film & television, experiential and partnership strategies to help Penguin deliver new and innovative ways to continue telling some of the world’s most famous stories.

Discussing his appearance at the Innovation Forum section of the event, Merrington said: “I’m thrilled to be speaking on behalf of Penguin Ventures at this event.  As a business, we are in the unique position of being able to take much-loved characters and brands into completely new environments, creating immersive experiences for fans that go beyond the book. As a result, I get to work with some truly exceptional partners in both the screen and entertainment sectors. I am looking forward to seeing what others present at the forum and also share some of our innovations

Liz Bales, Chief Executive at BASE, added: “We’re always keen to encourage the consideration of other industries when seeking out new ways of innovating and the publishing category, especially a heritage brand such as Penguin, can clearly provide both inspiration and insight analogous to our own consumer landscape. With many BASE members having longstanding relationships with Penguin Ventures and some of its brands we’re sure Thomas will deliver a fascinating look at the way they have kept some very familiar faces both fresh and engaging for a modern and evolving audience.

The British Association for Screen Entertainment (BASE) and The Entertainment Retailers Association today announced that Edwina Dunn, from predictive analytics specialists Starcount, has joined the roster of speakers confirmed for the Category Showcase & Innovation Forum, taking place at Picturehouse Central from 8:30am on July 4th, 2018. Tickets for the event are available here.

 Edwina Dunn is one of the most successful leaders in the data industry, having spent her career delivering transformational change for businesses. Along with long-time business partner Clive Humby, she was one of the architects of the ground-breaking customer loyalty initiative that was the Tesco Clubcard and, more recently, the pair have turned their attention to the next generation of customer insight through Starcount. During her appearance at the Innovation Forum section of the half-day event, Dunn will be reflecting on the landscape in place when the Clubcard was initiated, whilst also acknowledging the breadth and depth of change the retail environment has experienced since.

Working with brands such as Lloyds Bank, Holland & Barrett and Marks & Spencer, Starcount has rapidly become Dunn’s latest success story. During the forum, she will be discussing how the company is delivering actionable insights that focus on predicting customers’ wants and needs, and crucially, how this can be applied to the screen entertainment category.

Talking about joining the Forum, Dunn said: “At a time of dynamic change in the entertainment industry, many of the leading retailers and distributors are looking to create more high-quality content, expand direct-to-consumer offers and deliver more personalised and compelling entertainment experiences to meet growing consumer demand around the world. What better time or forum to share the tried and tested power of consumer science.”

Liz Bales, Chief Executive at BASE, said: “To say that we’re excited to welcome Edwina to this year’s Innovation Forum is an understatement. Having identified and acted upon an array of game-changing insight, she and her team sum up the spirit of the day and indeed the spirit behind everything we aim to drive at BASE. Personally, and on behalf of the delegates attending on the day, I’m also looking forward to hearing about her passion project, The Female Lead, which works to shine a light on diversity in industry in all its forms.

BBC Television’s Radzi Chinyanganya has been confirmed as the host for the Category Showcase section of the event, with tickets for the day available here. The event is free to BASE and ERA members.

The British Association for Screen Entertainment (BASE) and The Entertainment Retailers Association today announced the first set of speakers confirmed for the forthcoming Category Showcase & Innovation Forum, set to take place at Picturehouse Central from 8:30am on July 4th, 2018.

This year, the Innovation Forum section of the half-day event will be focusing on innovation in the category whilst also delivering high-level insight around key trends influencing it. At the same time, the forum will be shining a light on key industry innovations celebrated at this year’s BASE Awards whilst also looking beyond the category and even UK borders to find analogous innovation and opportunity for guests attending from across the industry.

Kantar Consulting will provide the insight on the day, with Derya Yildiz, Principal Analyst on the Kantar Consulting Market Insights team in London, examining the wealth of opportunities for future growth in what they acknowledge is a ‘more granular, more difficult and more opportunistic’ landscape.

Talking about appearing at this year’s Innovation Forum, Yildiz said: “Challenges in the entertainment industry are very similar to the rest of the retail industry, and the good news is the solution is the same: innovation. Today’s consumer interacts with all types of content and products. They may even add items to their ‘wish lists’, but the final step, the actual transaction, is not always completed. Finding the right conversion tools and the right loyalty touch points are the constant battle for retail as a whole.

“The whole retail industry, whether it is entertainment or grocery, is now hungry for capability-driven partnerships. They approach disruptors who may help them leapfrog. It is, after all, a battle for share of wallet of the digitally-dependent consumer, both on and offline. Success comes to those who embrace the disruption, and who look for inspiration and innovation outside their comfort zones.

This year’s forum will also be hosting an Innovation Panel comprising some of the diverse innovation award entrants from the 2018 BASE Awards. The panellists will each be given the chance to present an overview of their entries, with four BASE Award winners so far confirmed to take part.

Carla Bell from Warner Bros. Home Entertainment Group and Carolyn Erwood from The Walt Disney Company will deliver précis of their respective Digital Learning Lounge and Download & Keep campaigns, which jointly won the Outstanding Innovation of the Year award, while HMV’s John Delany will present the specialist’s winning entry for the Physical Retailer Innovation of the Year award, with Ryan Virgo from Sky Store presenting his own winning entry into the Digital Retailer Innovation of the Year category.

The panel will be chaired by Kim Bayley, Chief Executive at the Entertainment Retailers Association, who said: ““Innovation has been at the very heart of driving the growth in entertainment retail and I’m delighted to help showcase the winners of the Innovation categories at the BASE Awards.  With the winning entries highlighting the diversity of innovation across physical and digital retail as well as from distribution, this session should contain something for everyone”

BBC Television’s Radzi Chinyanganya has been confirmed as the host for the Category Showcase section of the event, with tickets available here . The event is free to BASE and ERA members who will receive priority status when reserving.

The host for the 2018 Category Showcase was today confirmed as BBC TV presenter Radzi Chinyanganya. The event, co-hosted by the British Association for Screen Entertainment and the Entertainment Retailers Association will take place once again at Picturehouse Central on Wednesday 4th July from 8:30am.

Best-known as the face of Blue Peter, the longest running children’s TV show in the world, Radzi promises to bring his trademark passion and energy to the Category Showcase as he unveils just some of the highlights set to debut on disc and digital in 2018 and beyond, with plenty of first-look material and one or two surprises promised along the way.

A familiar face at press junkets on behalf of Blue Peter; Radzi has also presented both the British Academy Children’s Awards in 2015 and the Into Film Awards in 2017, celebrating exceptional young filmmakers, reviewers and film clubs from across the country. He even lent his voice to the loveable Mi in 2016’s animated hit, Kung Fu Panda 3. No stranger to those aforementioned surprises thanks to stints on ITV’s Cannonball and CBBC’s WILD!, Radzi has also taken on presenting duties during the 2012 Olympics, 2018 Winter Olympics, the 2018 London Marathon and CBBC’s Match Of The Day Kickabout.

Liz Bales, Chief Executive for BASE, said: “The Category Showcase and Innovation Forum is one of our flagship events so we’re genuinely excited to have someone of Radzi’s calibre on board to help us celebrate the sheer quantity of top flight content yet to come to market. With a demonstrable interest in film and a natural warmth, we think he’s the perfect host for what we hope will be a morning to remember.

The event itself is the only one of its kind in the screen entertainment sector as it looks to the future to offer a first look at what content is coming up in Q4 and beyond. We are working with our members to ensure it’s a must-attend date in the diary for retail, distribution and those in the supply chain as they plan for this essential trading period.

With that in mind, please do get in touch to discuss the content you’d like to unveil – we’ve already confirmed some breath-taking exclusives so over to our members to keep the bar set so impressively high.”

Speakers for the second half of the day, which focuses on category innovation, will be announced in the coming weeks.

Priority will be given to members of BASE & ERA, so to secure your ticket please register here.

The British Association for Screen Entertainment (BASE) has today announced that BT has joined its ranks as a member with immediate effect. One of the leading digital content providers in the UK, BT joins an array of other digital platforms in helping to shape and enhance the category.

BASE exists to champion the growth of screen entertainment across disc and digital providing its members with access to behavioural insights, consumer education programmes and a host of learning and networking experiences.

The digital entertainment market has experienced consistent growth in the last five years, up 16% in 2017 and getting off to a strong start in Q1 2018, driven by releases such as Kingsman – The Golden Circle, Justice League and Paddington 2 topping the digital charts for the year to date.

 Speaking about joining BASE, Natalie Gordon-Sy, Head of BT TV Store said: “We recognise the increasing importance of EST and TVoD in the screen entertainment category, and so by now being a BASE member there is a greater opportunity for us to be a part of the conversation and share in the overarching aspiration of improving the consumer’s experience. We are looking forward to both actively feeding into and benefiting from the array of invaluable insights, educational initiatives and marketing and communications projects that the Association has been so proactive in driving over the past few years.”

Robert Price, Chairman of BASE and Managing Director, 20th Century Fox Home Entertainment UK said: “BT is a welcome addition to the BASE Membership, an important support to our focus on the growth of digital, and our drive to fully understand audience behaviours. It is great to see that BT recognises the importance of these two areas, and by working hand-in-hand with ERA and its extensive retail membership, we all look forward to seeing incremental growth across the category.

 “This membership shows that BASE is relevant across the category and it is testament to the ongoing collaborative approach that we are focused on in order to drive consumer engagement with the sector. We look forward to seeing what the future brings as more partnerships and memberships come to the table.”

With less than a week to go until the 2018 Insight Forum at Picturehouse Central, the British Association for Screen Entertainment has today revealed that this year’s special guest will be the incomparable Mark Gatiss, who will be joining Johnny Fewings on stage for an exclusive chat.

An acclaimed actor, writer, producer and director, Gatiss exploded onto the entertainment scene in 1997 when, alongside his fellow League of Gentlemen, he won the Perrier Award at the Edinburgh Fringe Festival before bringing the dark comedy of Royston Vasey to TV screens in 1999 and the silver screen in 2005 with Universal Pictures’ The League Of Gentlemen’s Apocalypse.

Since then Gatiss has gone on to both appear in and contribute to some of the biggest entertainment properties in the world, including taking actor, writer and producer credits with the BBC’s global hit Sherlock. His longstanding relationship with perennial family favourite Doctor Who pre-dates the show’s successful resurrection in 2005 (Gatiss has been involved in shorts, spoofs and spin-offs since as far back as 1994), although since then he has not only appeared in and written multiple episodes, but also produced and written 2013’s love letter to the show, An Adventure In Time And Space. Rounding out a trio of big hitters, Gatiss also has a recurring role in the international behemoth that is HBO’s Game Of Thrones.

Gatiss has also appeared in a veritable who’s who of acclaimed TV and film productions, including Nighty Night, Starter For 10, Boy George biopic, Worried About The Boy, Wolf Hall, London Spy, Taboo and Gunpowder, with recent and forthcoming theatrical hits including StudioCanal’s The Mercy and Disney’s Christopher Robin.

According to Official Charts Company data, since 2000, Gatiss has featured on more than seven million units sold across TV and film and is part of four franchises (League Of Gentlemen, Sherlock, Doctor Who, Game Of Thrones) that have each sold more than one million copies. Perhaps even more impressively, in 2017 six per cent of all TV consumer spend was on a DVD or Blu-ray featuring Gatiss.

The 2018 BASE Insight Forum, supported by the Entertainment Retailers Association (ERA) is a morning event, starting at 8.30am and wrapping up at 2pm, and will bring together up to 300 people from across the industry.

There are now only a handful of places left at the event. To book your seat at the 2018 BASE Insight Forum, click on the following link:

The British Association for Screen Entertainment (BASE) has today announced that Will Worsdell, Controller of Media and Marketing at ITV and co-founder of The Park will be joining the line-up at the BASE Insight Forum, taking place next Wednesday 14th March at Picturehouse Central, London.

With over 15 years’ experience of working agency and client side in the UK and Australia, Worsdell has formed award winning brand partnerships, taken the strategic lead on a range of blue chip brands and launched a TV channel to become the most watched of its type in the UK. During his time at ITV, he has helped to launch the ITV Hub, rebrand ITV2 and drive a fresh approach to their experiential marketing.

During his session, Worsdell will be telling the story of how 2017 became the year for ITV2 and its engagement with the youth audience. Specifically talking about the channels, techniques and insights used to grow Love Island’s audience exponentially, which led to establish ITV2 as the top channel for youth audiences in the UK.

Speaking on the event, Worsdell said: “With the focus of this year’s BASE Insight Forum being the young shopper, it is a great platform to be able to highlight how we’ve been adapting our approach to really appeal to young audiences. I will be using my session to talk about what it was about the show, Love Island, the popular culture and media interaction around it that led to the creation of a youth culture phenomenon.”

The 2018 BASE Insight Forum, supported by the Entertainment Retailers Association (ERA) is a morning event; starting at 8.30am and wrapping up at 2pm, and will bring together up to 300 people from across the industry.

The final speakers will be announced this week and places are filling up, so make sure you register ASAP. To book your place at the 2018 BASE Insight Forum, click on the following link: