BASE Education, Innovation & Development Day 2017

Our education programme, delivered in partnership with Creative Skillset, is designed to inspire attendees while equipping them with new techniques and skills, helping them to innovate and apply new thinking in their day-to-day roles. 


Centred on the BASE Education, Innovation & Development Day, the programme facilitates a better understanding of technological change and emerging consumer demand within home entertainment, to help develop cross-category solutions to broader industry problems.


By giving participants access to leading thinking and recent case studies from experts in different areas, they are encouraged to consider new and original approaches to the challenges and opportunities they face on a daily basis.


BASE Education, Innovation & Development Day was held in Central London on Thursday 18th May 2017. It featured a number of workshops on key industry challenges and presentations from five leading thinkers:

Mark Earls

Mark Earls, award-winning writer and consultant on marketing, communications and behaviour change, explained the theory behind his book Copy, Copy, Copy – that borrowing thinking from other people, industries and brands produces greater value than coming up with a new idea from scratch.

Alex Peattie

Alex Peattie, co-founder and CTO of influencer marketing technology platform Peg gave a practical guide to the emerging world of digital influencers, explaining how brands can go about building relationships with these social media stars?


Nick Mawdett, managing partner at OOH agency Talon, provided insight into the incredible new interactive forms of advertising allowing marketers to reimagine the role of ‘out of home’ in shaping consumer preference and likelihood to purchase.

Emma Holden

Emma Holden, client services director at consumer insights firm Starcount, explained how data can be harnessed more effectively to uncover consumers’ wider motivations, mindsets and future intent.

Adrian Harris

Adrian Harris, the Church of England’s first ever head of digital, explored how a 500-year-old organisation such as the Church is being transformed by digital.

The presentations from the day can be downloaded here.