We are pleased to announce that the BASE Education Day will be returning on Thursday 17th May. Taking place at Disney’s offices in Hammersmith, the full day event will be focused on inspiring leadership and innovation across the category.
The Education Day is divided into two parts: a morning session featuring presentations from external speakers and an afternoon session, where participants will be asked to utilise lessons from earlier in the day to help respond to industry issues and develop the leadership and motivational behaviours required to implement category solutions.
The day is designed to encourage innovation and best practice implementation amongst the next generation of industry marketing practitioners, ensuring they are well-placed to solve the challenges facing home entertainment at a category level, today and in the future. In particular, the day has been designed to:
- To identify, evolve and challenge cross-category growth opportunities
- To equip participants with problem solving skills and techniques for ongoing use
- To explore and embed the leadership and motivational behaviours that are required for innovation to flourish
- To provide an environment for debate, shared learning and networking
There are still some spaces available, so to secure your place please click on the following link to register – https://www.eventbrite.co.uk/e/base-education-day-17th-may-2018-tickets-44916082211.
The confirmed Breakout Groups are as follows;
4K UHD sales are enjoying rapid growth in year-on-year sales as more and more consumers engage with the premium format. 4K offers audiences the best possible audio-visual experience and the format also offers retail and distribution a much larger margin – both in the context of a challenging environment for physical media.
Driving Digital Transactional 1: Attracting A New Audience
With the growth in streaming continuing to rise, how can we encourage new, non-digital shoppers to trial digital transactional options, preferably without cannibalising physical formats?
Driving Digital Transactional 2: Driving Avidity Among the Existing User Base
How can we engage and excite existing digital transactional shoppers to encourage greater purchase frequency and peer-to-peer advocacy?
Delivering In-store success
As the retail landscape continues to evolve, what has our reaction been in practical terms, and what are the transformational changes that can be implemented in-store to drive consumer engagement and sales?
Breakthrough: Skills, Talent and the Workplace
We are living through a fundamental transformation in the way we work. The pace of change is accelerating, and competition for the right talent is fierce. We need to drive our appeal with the best talent and we need to keep up with the changing demands of the workforce, preparing our industry for these changes.
Converting Piracy to purchase
The current proliferation of illicit streaming devices (ISDs) is a direct barrier to the growth of transactional digital. What innovative action could be taken by industry or others to drive positive behaviours?
This year’s Education Day will deliver value and relevance across the BASE membership with an inspirational and diverse line-up of speakers and pioneers of new thinking, showcasing their ideas and wide-ranging experience and expertise in these areas.