Press Releases

Johan Strindberg

BASE Welcomes Mark Earls To The 2018 Insight Forum

The British Association for Screen Entertainment (BASE) has today announced that Mark Earls, Founder of HERD, has joined the line-up for the 2018 BASE Insight Forum which takes place at Picturehouse Central on March 14th.

Award-winning writer and thought-leader, Earls is the author of a number of highly influential books and articles such as ‘HERD’ and ‘I’ll Have What She’s Having’. He is also a Fellow of the Marketing Society and of the Royal Society of Arts as well as an Honorary Fellow of the Institute of Practitioners in Advertising.

During his session, Earls will be drawing on his work in the field of emerging social models of behaviour, naturally tying into this year’s event and its focus on understanding and addressing the changing habits of the young shopper. His ability to apply behavioural science insight to the challenges facing modern businesses promises to deliver an engaging session built around one of his most influential publications, ‘Copy, Copy, Copy’.

Earls commented: “The BASE Insight Forum provides an engaging springboard for marketing innovation and new thinking, and I want to underline the value and opportunity to be found in other people’s smarts. As I have done in ‘Copy, Copy, Copy’, I intend to use the Forum to showcase how looking at solutions outside of the category can deliver better ways of engaging with the young shopper inside the screen entertainment category.”

The 2018 BASE Insight Forum, supported by the Entertainment Retailers Association (ERA) is a morning event, starting at 8.30am and wrapping up at 2pm, and will look to build upon the 300 people from 75 different businesses who attended the event last year.

The final speakers will be announced over the coming week. Places are filling up, so make sure you register ASAP. To book your place at the 2018 BASE Insight Forum, click on the following link: