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Behaviours And Engagement Strategies For The Young Shopper Announced As Focus For BASE 2018 Insight Forum

The BASE Insight Forum, delivered in partnership with ERA returns to Picturehouse Central on March 14th with its continuing vision to draw together innovative and diverse stakeholders from all aspects of the category.

The focus of this year’s event will be the younger shopper (aged 16-34) a core demographic that has powered the category for decades and with whom category engagement remains key as shopping habits and age-related market share of spend changes.

Talking about this year’s event, Liz Bales, chief executive at BASE, said: “The Insight Forum gives us the chance to gain a greater understanding of the changing habits we are seeing, and to determine and combat any reasons for declining engagement in the younger shopper. It will do so by looking at trends from within the category but also by examining those evolving elsewhere and by applying these learnings to home entertainment.”

As in previous years, the session isn’t just about listening, however. Key to the success of the Insight Forum is the opportunity afforded to all delegates to catch up with their colleagues and to network with new ones, with up to 300 people from 75 different businesses expected to attend on the day.

Speakers will be announced from next week, with registration on the day opening at 8:30am and the forum closing at 2pm. Tickets can be reserved here and are free for BASE and ERA members.