LONDON, 11 November 2016: This morning the British Association for Screen Entertainment (BASE) has announced the appointment of James Duvall as the new Head of Insight for the organisation, his appointment will commence on Monday, 14th November.
Duvall will lead the BASE Insight function, which also encompasses insight responsibility for The Industry Trust for IP Awareness and Digital Entertainment Group Europe (DEGE).
Bringing with him a wealth of knowledge from across retail and home entertainment sectors, Duvall has over ten years analytical experience having undertaken insight roles at both Sainsbury’s and Warner Home Entertainment.
Most recently, he has fulfilled the role of Business Intelligence Manager for Aptean, working on the Walt Disney Home Entertainment account where he led the UK Vision/Disney team on a number of business critical projects.
Speaking on his appointment Duvall said: “I’m incredibly excited about stepping in to this central role within the industry and using my past experience to drive actionable insights across the evolving category for the benefit of our members.”
Liz Bales, Chief Executive, BASE said: “James’ skills and expertise dovetail seamlessly with the requirements of the three organisations, he will bring enormous value to this pivotal role and strengthen the already talented team that we have in place. I look forward to welcoming James and team and officially introducing him to members and stakeholders over the coming weeks.”