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Starcount’s Edwina Dunn Joins Line-Up At BASE Category Showcase & Innovation Forum

The British Association for Screen Entertainment (BASE) and The Entertainment Retailers Association today announced that Edwina Dunn, from predictive analytics specialists Starcount, has joined the roster of speakers confirmed for the Category Showcase & Innovation Forum, taking place at Picturehouse Central from 8:30am on July 4th, 2018. Tickets for the event are available here.

 Edwina Dunn is one of the most successful leaders in the data industry, having spent her career delivering transformational change for businesses. Along with long-time business partner Clive Humby, she was one of the architects of the ground-breaking customer loyalty initiative that was the Tesco Clubcard and, more recently, the pair have turned their attention to the next generation of customer insight through Starcount. During her appearance at the Innovation Forum section of the half-day event, Dunn will be reflecting on the landscape in place when the Clubcard was initiated, whilst also acknowledging the breadth and depth of change the retail environment has experienced since.

Working with brands such as Lloyds Bank, Holland & Barrett and Marks & Spencer, Starcount has rapidly become Dunn’s latest success story. During the forum, she will be discussing how the company is delivering actionable insights that focus on predicting customers’ wants and needs, and crucially, how this can be applied to the screen entertainment category.

Talking about joining the Forum, Dunn said: “At a time of dynamic change in the entertainment industry, many of the leading retailers and distributors are looking to create more high-quality content, expand direct-to-consumer offers and deliver more personalised and compelling entertainment experiences to meet growing consumer demand around the world. What better time or forum to share the tried and tested power of consumer science.”

Liz Bales, Chief Executive at BASE, said: “To say that we’re excited to welcome Edwina to this year’s Innovation Forum is an understatement. Having identified and acted upon an array of game-changing insight, she and her team sum up the spirit of the day and indeed the spirit behind everything we aim to drive at BASE. Personally, and on behalf of the delegates attending on the day, I’m also looking forward to hearing about her passion project, The Female Lead, which works to shine a light on diversity in industry in all its forms.

BBC Television’s Radzi Chinyanganya has been confirmed as the host for the Category Showcase section of the event, with tickets for the day available here. The event is free to BASE and ERA members.