LONDON, 1ST DECEMBER 2016: The British Association for Screen Entertainment (BASE) is pleased to announce the appointment of Yasmin Nevard as its new Insight and Marketing Manager. Nevard will begin her role on Monday 5th December.
Stepping into the Insight and Marketing role, Nevard has over 6 years’ experience in delivering valuable insights which includes 3 years at Vizeum Global as a Strategist. There she produced integrated communication plans on global and regional projects that were grounded in deep consumer insights to reflect strong activation ideas and include all relevant consumer touch points. Yasmin will bring this wealth of experience to collectively benefit the members of BASE, The Industry Trust and Digital Entertainment Group Europe (DEGE).
Speaking on her appointment Nevard said: “I’m really looking forward to starting my new role at BASE and getting under the skin of the Home Entertainment industry by bringing my past experiences and a fresh perspective to all aspects of my role.”
Liz Bales, Chief Executive, BASE said: “Yasmin will be a strong addition to the team. Her knowledge and expertise will bring something different to this role that we haven’t had before which is incredibly exciting. I am very much looking forward to welcoming Yasmin on Monday and introducing her to our members and stakeholders.”