Category Showcase & Innovation Forum

In conjunction with the Entertainment Retailers Association the 2018 BASE Category Showcase & Innovation Forum will be taking place at Picturehouse Central on July 4th, 2018 from 8:30am – 2:00pm.

The Category Showcase returns for 2018 to shine a light on the best and most anticipated feature film, children’s and TV content set to excite partners and consumers alike as thoughts turn to Q4 and beyond. As with previous years, the showcase has been timed to take full advantage of CineEurope, with the film expo providing the perfect launch pad for previously unseen and exclusive content. With some incredible titles already confirmed and conversations with members continuing apace, we can confidently promise an exciting and informative look at the very lifeblood of the industry.

Attendees on the day will also be encouraged to approach the topic of retail innovation as the showcase segues into the Innovation Forum. This element of the event seeks to inform with insight and forward-thought from both within and outside the category. The forum is intended as both a tacit acknowledgement that the retail landscape continues to change at pace and a wholehearted endorsement of the kind of innovative thought either already being championed within the category or being primed for embrace in the future.

To sign up to the Category Showcase and Innovation Forum, please follow the link –

The event is free to BASE and ERA members, with the agenda for the day as follows:


Breakfast and registration                          8:30am


  • Opening keynote                                     

Liz Bales, Chief Executive, BASE


  • Opportunities for Future Growth         

Derya Yildiz, Kantar Consulting


  • Customer Science Driving Growth             

Edwina Dunn, Starcount


  • Power of the brand outside of publishing          

Thomas Merrington, Penguin Ventures


Networking break


  • BASE Awards Innovation Panel         

Kim Bayley, Chief Executive, ERA, and awards nominees


  • Closing keynote                                  

Robert Price, Managing Director, 20th Century Fox


  • Category Showcase                                   

Hosted by Radzi Chinyanganya