D2C Panel - A View From The US

Featuring members of the D2C community, the session foccused on a view from the US and priorities on what, as an industry, needs to evolve as the DTC sector continues to grow in number of services and number of subscriptions being taken up by consumers.

The session was led by Lucas Bertrand, CEO & Founder – Looper Insights, and featured a presentation by:


John Buffone, Executive Director, Industry Analyst – The NPD Group

“John discussed NPD’s latest US TV Switching Study and explored ways to maximize SVOD sign-up’s, overcome customer acquisition barriers, and optimise retention.”

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Get in touch with John

Email – [email protected]

LinkedIn – in/john-buffone 


Download Links

Webinar Recording

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NPD Group

Retaining viewer engagement in 2021 and beyond