Home Entertainment Consumer Trends

Home Entertainment Consumer Trends

This session detailed the latest trends and insight on consumer engagement with entertainment content and services, in the UK and internationally. While also delving into key learnings from the past 12 months on how to better connect with shoppers to apply to your marketing strategies in the second half of 2021.

Hosted by James DuvallHead of Insight at BASE and the DEGI, this session also featured two expert guest speakers:

Craig Armer, Strategic Insight Director (Entertainment), Kantar

“Cinema and high street closures; multiple new subscription options; the growth of online and digital… After the events of 2020, understanding consumer behaviour has become more important than ever. Kantar, using its 15K GB consumer panel, investigate the disruption caused by the events of 2020, and share their views about which new habits are here to stay as we emerge from lockdowns.”



Get in touch with Craig via

Email – [email protected]

LinkedIn – in/craig-armer

Max Signorelli, Senior Analyst, Media & Entertainment, Omdia

“In a year unlike any other in the history of media, how have consumers reacted to shifting and reactive content distribution strategies in the UK and around the world? How are consumers making use of the multitude of multifaceted services across all business models and how will this change as markets emerge from the pandemic and business strategies continue to evolve?”



Get in touch with Max via

Email – [email protected]

Twitter – @MediaTechMax

LinkedIn – in/max-signorelli

Download Links

Webinar Recording

Download To Watch (By clicking on this link you will be taken off the BASE website.)


Kantar - Which Home Entertainment Trends Are Here To Stay?


Omdia - Consumer Trends