About Us
The British Association for Screen Entertainment is the voice of the collective £4.9bn Home Entertainment Industry in the UK. Our members represent both digital and physical entertainment and occupy the broad and evolving space between Theatrical cinema and Broadcast TV.
Home Entertainment is the high-value, low-cost option that delivers something for everyone, from the occasional viewer to the avid watcher; for family film-nights that make staying-in an event, to the array of choice now serving the fandom devouring FAST channels and 4K. Home Entertainment, from SVoD to Blu-ray, from the resurgent physical high-street to the new digital ‘high-street’ of Connected TVs, offers audiences a diversity of content, at home and on the go.
BASE amplifies and informs, delivering insights, networking opportunities, education, community and celebration, and opportunities for category growth.
Together with our members we pave a bold path for cross-sector collaboration, while supporting the right regulatory, commercial and consumer conditions that ensure Home Entertainment in the UK continues to thrive.
Our Team
Liz Bales
Chief Executive
Yasmin Nevard
Head of Insight
Louise Kean-Wood
Head of Communications, Marketing and Partnerships
Sylvia Dick
Head of Audience Engagement
Vicki Geddes
Head of Finance and Operations
James Gallagher
Head of Marketing Projects, International and UK
Sarah Mackie
Senior Communications and Events Manager
Vivian Dohlen
Insight Manager
Tiernan McGowan
Communications and Marketing Manager
Connie Stride
Team and Projects Executive
Joynul Muhboob
Business and Marketing Data Analyst
Chair and Vice Chairs
Rob Marsh
BASE Chair & Vice President Commercial (Home Entertainment), Sony Pictures Entertainment
Lesley Johnson
BASE Vice Chair & Home Entertainment Director, BBC Studios
Kevin Dersley
BASE Vice Chair & Managing Director, Elevation Sales
