About Us

The British Association for Screen Entertainment (BASE), previously known as the British Video Association (BVA) has a proud heritage representing the interests of publishers and rights-owners of pre-recorded filmed entertainment for the past 37 years. 

In a world of evolving technology and fluid consumer behaviour, the primary objective of the British Association for Screen Entertainment is to champion the growth of screen entertainment across disc and digital, while maintaining a business environment with the fewest regulatory burdens.

Our members already represent the vast majority of this £2.69 billion video market alongside affiliate and associate members from a host of critical industry stakeholders. We welcome new members from across the audio-visual ecosystem, from smaller independents to established players, through to service providers, broadcast platforms and more, offering flexibility through tiered levels of membership to suit different needs.



Our Team


Liz Bales
Chief Executive

Vicki G for website

Vicki Geddes
Commercial Manager


James Duvall
Head of Insight

Mike Headshot

Mike Hird
Head of Communications and Marketing


James Gallagher 
Senior Marketing Manager

Rebecca Gresley-Jones
Communications Manager


Yasmin Nevard
Insight and Marketing Manager


Andy Neilson
Social Media and PR Executive


Robert Price
BASE Chairman & Managing Director, Twentieth Century Fox Home Entertainment

BVA Vice Chair & Executive Vice President International, Sony Pictures Home Entertainment

Aodan Coburn
BASE Vice Chair & Executive Vice President International, Sony Pictures Home Entertainment

Kevin Headshot

Kevin Dersley
BASE Vice Chair & Managing Director, Elevation Sales


Lavinia Carey
Public Affairs Advisor

The British Association for Screen Entertainment has a long-established relationship with Action for Children, a remarkable organisation dedicated to helping vulnerable children and young people across the UK.

To date we have raised over £3.5 million for the charity through industry events, dedicated children’s video titles and participation in various fundraising activities.

For information on current charitable events, or to make a donation to Action for Children, please click here.

Are you looking for a Challenge?

Why not take on a run or cycle for BASE’s chosen charity Action for Children and help raise much needed funds for disadvantaged children in the UK.

Action for Children has places on the Royal Parks Half Marathon, Virgin Money London Marathon and Prudential RideLondon-Surrey 100. For more information or to register for an event, contact Ellen Brooks, 07718 113981.

Help Support Action For Children & Join the biggest companies in the Entertainment Industry at the Inaugural Ultimate Entertainment Quiz Night on Thursday 21st September – please click here for more information.