About Us


The British Association for Screen Entertainment (BASE), previously known as the British Video Association (BVA) has a proud heritage representing the interests of publishers and rights-owners of pre-recorded filmed entertainment for the past 40 years. 

In a world of evolving technology and fluid consumer behaviour, the primary objective of the British Association for Screen Entertainment is to champion the growth of screen entertainment across disc and digital, while maintaining a business environment with the fewest regulatory burdens.

Our members already represent the vast majority of this £3.3 billion video market alongside affiliate and associate members from a host of critical industry stakeholders. We welcome new members from across the audio-visual ecosystem, from smaller independents to established players, through to service providers, broadcast platforms and more, offering flexibility through tiered levels of membership to suit different needs.

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Our Team

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Liz Bales
Chief Executive

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Vicki Geddes
Commercial Manager

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James Duvall
Head of Insight

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Louise Kean-Wood
Head of Communications and Marketing

James

James Gallagher 
Senior Marketing Manager

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Rebecca Gresley-Jones
Communications Manager

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Yasmin Nevard
Senior Insight and Marketing Manager

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Andy Neilson
Senior PR and Social Executive

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Sylvia Dick
Head of Audience Engagement

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Phoebe Vaneveld-Taylor
Executive Assistant and Project Coordinator

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Rob Marsh
BASE Chair & Vice President Commercial
(Home Entertainment), Sony Pictures Entertainment

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Lesley Johnson
BASE Vice Chair & Home Entertainment Director, BBC Studios

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Kevin Dersley
BASE Vice Chair & Managing Director, Elevation Sales

The British Association for Screen Entertainment has a long-established relationship with Action for Children, a remarkable organisation dedicated to helping vulnerable children and young people across the UK.

To date we have raised over £3.5 million for the charity through industry events, dedicated children’s video titles and participation in various fundraising activities.

For information on current charitable events, or to make a donation to Action for Children, please click here.