Education

With more legitimate ways for consumers to watch films and TV shows than ever before, they are in control of what they watch, when they watch and how they watch it – at home and on the go, but with so many new ways to watch, it can be hard to keep up.

The Guide to Screen Entertainment, hosted by our sister site FindAnyFilm.com explains what consumers need to know to make sure they are getting the most out of watching their favourite content across their devices.

Intellectual property rights under-pin the creative industries, with copyright of the most importance to the audio-visual sector.  The UK’s copyright laws have evolved since the 18th Century to give creators control to distribute, license and protect their works.

UK copyright law falls under the remit of the UK Intellectual Property Office (UK IPO).  BASE has extensive dealings with the IPO as it develops copyright policy.

In 2004 BASE launched a four-pronged strategy to defend and promote copyright. This comprised of:

1. Extensive management and access to assets/content
2. Lobbying for legislative reform and better copyright and IP Crime enforcement by public agencies
3. Heightening industry enforcement online and in UK cinemas
4. Developing public awareness and appreciation of the value inherent to copyrighted works

This four-pronged approach remains in place today, and has proven hugely effective in the audio-visual sector.

BASE works closely with its members to share best practice in copyright protection measures including, certification of suppliers to verify their security systems and the promotion of legal services

BASE has worked over many years with BIS, the UK IPO, the DCMS and Home Office to ensure the government is aware of the links between IP theft and serious, organised crime and the multi-million pound losses incurred by the video industry to physical and online copyright theft.

BASE was the founding member of the Alliance for Intellectual Property (IP), which it chaired for 14 years, joining forces with all industry bodies whose members are IP-dependent, in order to influence policy makers to support and value IP rich sectors and their contributions to the UK economy and jobs.

BASE has a seat on the board of the Federation Against Copyright Theft (FACT), which it founded in 1993.  Its achievements speak for themselves, most recently FACT has made notable progress in removing unauthorised links and websites hosting members’ content, legal actions against operators of illegal sites, the prevention of illicit recording in UK cinemas, and liaison with brand owners whose advertising allows criminals to make a profit from illegal websites.  FACT was instrumental in the establishment of PIPCU through sharing intelligence with the City of London Police.

In 2004 BASE set up The Industry Trust for IP Awareness, to build public awareness around the value of video entertainment, film and TV and an appreciation that those who pay for legitimate content create more opportunities for expansion, growth and prosperity in the sector. The objective is to stimulate a change in the behaviour of people using illegal sources of video entertainment, such as illicit websites, unauthorised file-sharing services and counterfeit DVDs and encourage them to use official sites and services such as FindAnyFilm.com

Our sister organisation, The Industry Trust for IP Awareness is the UK film, TV and video industry’s consumer education body, promoting the value of copyright and creativity.

Industry funded, its aim is to address the ongoing challenge of film and TV copyright infringement by inspiring audiences to value great movie moments and choose to watch film, TV and video via legitimate sources.

The Industry Trust manage the impactful Moments Worth Paying For campaign. As the name suggests, the Moments Worth Paying For campaign inspires viewers to respect the value of creative content by demonstrating that film, TV and video have an entertainment value worth paying for. The campaign points consumers to our legal film search-engine, FindAnyFilm.com, as a great starting point for enjoying legal films, across all formats.  You can view recent campaigns here.

The campaign had a blockbuster year with some truly outstanding executions thanks to unparalleled support from content providers. Trailers for Star Wars: The Force Awakens in partnership with the Made Great in Britain campaign, Inside Out and Magic Mike XXL rubbed shoulders with Suffragette, Snoopy and Charlie Brown: The Peanuts Movie and Shaun the Sheep, to name a few.

In 2015 the campaign delivered a total of £7.5m in media value with an audience reach of 509m. The flexibility of the campaign ensured tailored messaging was delivered by using content that appealed to key target audiences.

For further information on the Industry Trust visit www.industrytrust.co.uk