Welcome to www.baseorg.uk

This site (the “Site”) is owned and maintained by the British Association for Screen Entertainment (BASE) for your personal entertainment, information, education, and communication. Please feel free to browse this Site. BASE respects the privacy concerns of the users of the Site and has created this privacy statement to explain what information we gather from your visit to our Site, and how such information may be used.


Collection & use of information

You can contact us via email. If you contact us, we will collect your email address, name, and any additional information that you choose to provide. We will use the information you give us to review, investigate and respond to your comments or questions as necessary. BASE maintains profiles on social media platforms, including Facebook and Twitter. You can interact with us through these platforms, for example, by commenting on any information that we post. We may use the information that you provide to us in order to review and respond to your comments.



We may, with your consent, contact you by email to provide you with information about industry news and updates or products or services that we and our affiliates think may be of interest to you. You can unsubscribe at any time by following the unsubscribe link at the bottom of any email that we send to you.


How long will we hold your information for?

We will hold your personal information on our systems for as long as necessary to fulfil the purposes that we collected it for, as explained in this Privacy Policy, and for the purposes of satisfying any legal requirements to which we are subject. Where there are no such requirements, we will hold your personal information in a form which identifies you for as long as appears appropriate based on the amount, nature and sensitivity of the personal information and the potential risk of harm from unauthorised use or disclosure of your personal information. We review our retention periods for personal information on a regular basis. If you ask us to delete your information in accordance with your rights set out below, we may retain basic information on a suppression list to record your request and to avoid sending you unwanted materials in the future.


Your Rights

You have rights in relation to the personal information we hold about you. These include the right to request access to your personal data, to request that it is erased, that its processing is restricted, or that any inaccurate personal data is rectified.. If you would like to exercise any of these rights, please contact us using the details in the ‘Contact Us’ section below. We may ask for proof of identity and sufficient information about your interactions with us so that we can locate your personal information, and ensure that we are only releasing personal information to those entitled to receive it. Where we provide personal data to you (or someone else on your behalf), we will provide it free of charge except in exceptional circumstances.


Affiliated sites

This Site provides links to many of BASE’s member companies and associated agencies working in the field of copyright protection and promotion (“Non Affiliated Sites”) which may also collect personally identifiable information through various means such as surveys, site registration, chat rooms, bulletin boards, online stores, and contests. Your use of, and provision of personally identifiable information to, a Non Affiliated Site is subject to that Non Affiliated Site’s Terms of Use and Privacy Policy which may vary from the one contained on this Site. Information concerning visitors to this Site and the Non Affiliated Sites may be shared among BASE and its Non Affiliated Sites.



Security for all personally identifiable information is extremely important to us. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, BASE cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure its security on our systems.


Use of cookies

Cookies are pieces of information transferred from our Site and stored on your computer hard drive for record keeping purposes. Cookies may be used to record choices you have made on the site to enable us to tailor the Site to your preferences. Cookies do not contain personally identifiable information.


Links to non-affiliated sites

BASE is not responsible for the content or practices of non-affiliated third party Web sites that may be linked to or from this Site. Visitors to non-affiliated third party Web sites should refer to those Web sites’ respective privacy policy and practices.


Consent to processing

By using this Site, you unambiguously consent to the processing of your information in the United Kingdom.


Contact us

If you have any questions about this privacy statement, the general practices of our Site, or your dealings with our Site, please contact [email protected]


Transfer to third parties

BASE may transfer, sell or assign information concerning your use of this Site, including without limitation, personally identifiable information, to third parties, as a result of merger, consolidation, reorganisation or liquidation of BASE.


Your acceptance of these terms

By using this Site, you signify your acceptance of this Privacy Policy. If you do not agree to this policy, please do not use our Site. BASE reserves the right to modify, alter or otherwise update this policy at any time, so visitors are encouraged to review this policy from time to time. Your continued use of the Site following the posting of changes to these terms will mean you accept those changes.

This Privacy Policy was last updated in March 2021.