Today, with immediate effect, Kantar becomes the newest hybrid member of the British Association for Screen Entertainment (BASE) & DEGI: The Digital Entertainment Group International.
They join one hundred-plus organisations in the thriving BASE and DEGI member and partner community at an exciting time of growth and success for UK and International entertainment.
As a leader in consumer and shopper insights, Kantar Worldpanel helps brands make strategic decisions and achieve sustainable impact through behavioural data. With the world’s largest consumer panel, representing 6 billion people, Kantar offers a comprehensive view of brand and retail dynamics. Their insights empower brands and retailers to adapt to shopper behaviour effectively. Additionally, Kantar supports the Home Entertainment industry with research and analysis, including contributions to the BASE/DEGI Annual Statement.
Kantar has joined as a hybrid member and brings a wealth of insight and industry experience across both the streaming and transactional video landscape. Kantar are true thought leaders in their field and provide comprehensive insights to a host of BASE & DEGI members to drive industry wide growth. Kantar Worldpanel is actively engaged with BASE & DEGI events, most recently presenting compelling insights on transactional and streaming opportunities for members at the BASE & DEGI roadshow in Berlin. Kantar operates the Worldpanel division, analysing shopper behaviour to shape brand futures.
Craig Armer, Global Strategic Insight Director (Entertainment on Demand & ComTech) at Kantar Worldpanel said: “We are delighted to join BASE/DEGI as a hybrid member and have the opportunity to work ever more closely with the leading industry body and its members. Our relationship with BASE/DEGI spans well over a decade and we are excited that our new membership will help us play a key role in this industry’s growth story.”
Liz Bales, Chief Executive at BASE and DEGI said: “Kantar and their Worldpanel unit consistently play a crucial role in BASE/DEGI industry analysis and the Home Entertainment landscape. Renowned for their expertise in market research and strategic insights, we are delighted to include them in our expanding network of over eighty members and partners. This membership not only strengthens our long-term collaboration with Kantar but also offers valuable insights and supports informed decision-making for the benefit of BASE/DEGI members.”
Yasmin Nevard, Head of Insights at BASE, said “It’s brilliant to have Kantar Worldpanel join as a hybrid BASE & DEGI member, as we share their comprehensive analysis of the physical consumer for members in September. This comes at a pivotal moment for the home entertainment physical market, where consumers are increasing their engagement and spend across premium physical formats – investing in 4K products, collecting every disc across a franchise, and selling out new releases of cult classics.”
BASE membership provides exclusive benefits, including discounted tickets for the upcoming BASE Awards on 25th September 2024 at The Camden Roundhouse.
To become a member of BASE or DEGI, or find out more about partnerships and sponsorship opportunities, please contact Louise Kean-Wood at [email protected]
