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- Digital video services reach tipping point growing 30% year-on-year
- Home entertainment market grows to £2.24bn
- British talent leads the way
- Future looks bright for growing £11bn UK audio visual industry
2015 was the first year that the UK video industry went truly multichannel as uptake of digital video services reached a tipping point, delivering a greater than predicted 30% (30.3%)¹ year-on-year uplift in sales according to annual figures from global information services provider, IHS, released today from the British Association for Screen Entertainment (BASE).
With cinema also enjoying a very strong year, the total value of the audio visual industry reached nearly £11bn (£10.9bn¹), an increase of almost 5% (4.8%¹) year-on-year, which underlines the strength of the entertainment produced by the film and TV industry.
2015 also underlined the UK’s ongoing love affair with discs and the importance of entertainment in the home. Overall the home entertainment market grew to £2.24bn¹, up 1.5% on 2014, with people preferring to own (57%¹) rather than rent or stream (43%¹). According to Official Charts Company data, DVD and Blu-ray combined sold nearly 119.6 million copies and represented near half (48%) of the total home entertainment market value (£1.1bn¹) or nearly £1 in every £2 spent as consumers continued to value the convenience and quality of physical media.
The value of the physical video market, in terms of consumer spend, is double that of the physical music market and 20% bigger than the value of the physical games market¹.
Physical video = £1,075million¹
Physical music = £526million¹
Physical game=£894million¹
This puts into perspective the performance of the category and underlines yet again the quality of product produced by the audio visual industry.
2015 physical video milestones:
- Paddington was the biggest selling film of the year with near to 1.2million copies² sold
- Disney’s Frozen overtook Toy Story 3 as the most gifted DVD ever, selling 4.4m copies to date²
- Thirty four titles released in 2015 sold more than 100k² copies on disc in their first week of sale
- 54 titles released in 2015 sold more than 100k copies in their first month²
- Twenty four titles sold more than 100k on Blu-ray during 2015 including three that sold more than 300k²
Digital sales – a closer look*
Digital ownership has been the success story of 2015, up 50% on 2014 to 11.5 million film transactions and over £100 million in consumer spend³ on film product alone, according to Futuresource Consulting’s latest research based on its new digital movie tracker, with direct data feeds from 10 of the leading Studios. It shows that some of the best-selling film titles to own, each selling in excess of 100k digitally³, include: Kingsman – The Secret Service, Fifty Shades of Grey, Jurassic World, Minions, American Sniper, Fast & Furious 7, The Hobbit – Battle of the Five Armies, Interstellar. On iVoD (iVoD – transactional rental over the internet), several titles sold in excess of 100k including³: The Imitation Game, Kingsman – The Secret Service, Gone Girl, American Sniper, Interstellar, Lucy, Paddington and The Hunger Games – Mockingjay Part 1.
(* digital data does not include Disney Home Entertainment/Disney Media Distribution)
Consumers appetite for higher quality content also continues to strengthen with High Definition now accounting for over two thirds of digital film sales (to own).
British talent playing its part
British talent, while not having it all its own way, continued to play a leading part in the 2015 end of year Official Video Charts across various categories with everyone’s favourite marmalade loving bear, Paddington (Studio Canal), becoming the biggest selling video in 2015 with sales of nearly 1.2m copies on discs² alone according to data from the Official Charts Company.
The Brits lost out on second spot, however, as despite having only released in October, the monster dinosaur reboot Jurassic World (Universal Pictures) roared into second place, selling more than 1.05m physical copies in only 10 weeks².
The Hobbit – Battle of the Five Armies (Warner Bros) came in third place in the official video chart but topped the 2015 Official Blu-ray Chart with Sir Ian McKellen leading a British cast to a total of just over 1m copies on DVD and Blu-ray combined². Including sales of The Hobbit Trilogy, a box set of all three films, Battle of the Five Armies overtook Paddington with sales of near 1.3m².
In fourth place was the film adaptation of British author E L James’ provocative romance novel, Fifty Shades of Grey (Universal Pictures), replicating its book and cinema sales success in the video market selling more than 909,000 copies². It was also the fastest selling week one title of the year, selling 521k in its first seven days of release².
Closing out the top five was Universal again with Minions, selling through over 816,000 copies².
British talent also led the way across other popular genres with biographical documentary Amy (Universal Music) selling 123k² copies taking the number one spot in the music video category, Geordie Shore star Charlotte Crosby topping the sport and fitness video category with Charlotte’s 3 Minute Belly Blitz (Universal Pictures) selling 378k copies and becoming the fastest selling fitness DVD ever². Aardman’s Shaun The Sheep – The Movie (Studio Canal) flew the flag for British creativity in the Kids video category, selling 305k copies in 2015².
Game of Thrones (HBO) dominated the Official TV on Video chart in 2015. The fantasy drama landed four of the top ten bestselling TV title slots, collectively selling 890k copies².
The 2015 bestselling comedy chart was dominated by British comedians, with Michael McIntyre’s Happy and Glorious (Universal Pictures) selling 297k copies² to reach the number one spot, beating Kevin Bridges- A Whole Different Story (Universal Pictures) (number two, 259k copies²) and Mrs Brown’s Boys – Live – How Now Mrs. Brown Cow (Universal Pictures) (number three, 241k copies²).
A stellar year for Universal
As the Official Video Chart shows, Universal Pictures had a hugely successful year dominating both volume and value market share in 2015 taking 19% of both². Warner Bros came in second with 15.6% of the market² thanks to the success of The Hobbit – Battle of the Five Armies, Interstellar, Mad Max: Fury Road and American Sniper, Warner also dominated the Blu-ray market in 2015 with 22.6% share². With Star Wars: The Force Awakens set to break new records when it reaches home entertainment, 2016 could be the year for Walt Disney to take the lead.
Liz Bales, CEO, British Association for Screen Entertainment (BASE) and Industry Trust for IP Awareness, said:
“These figures show that the audio visual industry has evolved its business to remain ahead of the unprecedented changes in the way people want to access content. The industry is now truly multichannel providing outstanding experiences for consumers be that in cinema, on DVD and Blu-ray, or through a multiplicity of digital services.
“Despite the much suggested decline of discs, these latest figures also show that the category continues to be popular with consumers who are buying more than 320,000 discs every day and accounting for £1 in every £2 of spend on entertainment in the home. These figures, while lower than previous years as people now access content in many different ways, suggest there are still plenty of reasons to be optimistic about the success of both DVD and Blu-ray for years to come.
“As ever, the story is not entirely positive as the industry continues to be blighted by access to illegal content with TV’s bestselling programme, Game of Thrones, reported to have been accessed illegally twice as many times as it was bought legally. This shows we can never drop our guard in the protection of our copyrights and why it made so much sense to bring align the structures of the BVA and the Industry Trust for IP Awareness.
“With ever more services and means of accessing content available, the industry has created FindAnyFilm.com and The Guide to Screen Entertainment, to help consumers find what they’re looking for and ensure they are getting the real, legal content that they love.”
Robert Price, Chairman, British Association for Screen Entertainment (BASE) /Managing Director, Twentieth Century Fox Home Entertainment, said:
“The audio-visual industry has a brilliant record of constant evolution to meet the needs of its customers and that is never more true than it is today. Despite unprecedented change, and a troubled economic climate, the industry has continued to grow making it a major contributor to UK Plc and an incubator and promoter of the brilliant talent we have on our shores.”
David Sidebottom, Principal Analyst at Futuresource Consulting, said:
“The UK has one of the most dynamic digital video sectors globally and its growth momentum is set to continue. EST film sales growth is on track to reach 50% in 2015, with another strong slate further driving the market to new levels in 2016. Total spend on digital video services (including subscription video on demand services) will break £1billion in 2016”.
Richard Cooper, Head of Video at global information supplier, IHS said:
“The digital market continues to grow strongly and new service launches such as DisneyLife and BBC Store will help to ensure that this sector sees continued growth.
“2016 will see the release of a number of strong titles, including ‘Batman v Superman’, ‘The Jungle Book’, and follow up to ‘Finding Nemo’: ‘Finding Dory’. Combining these with 2015 release; Star Wars, should ensure that 2016 sees strong consumer spending on home entertainment transactions.”
Sources and data
- ¹ Overall entertainment content breakdown according to global information services provider, IHS
- 68% TV (satellite and cable subscription)
- 21% Video (physical & digital ownership and rental)
- 11% Cinema
- ² – All Official video chart data must be attributed to © Official Charts Company
- ³- Futuresource Consulting
- 4 – Kantar Worldpanel
- Figures based on 53 week year
Charts
- Top five charts for each video format and genre (all © Official Charts Company)
Official Video Chart 2015
(All DVD & Blu-ray)
| 1 | PADDINGTON |
| 2 | JURASSIC WORLD |
| 3 | THE HOBBIT – BATTLE OF THE FIVE ARMIES |
| 4 | FIFTY SHADES OF GREY |
| 5 | MINIONS |
© Official Charts Company
Official DVD Chart 2015
| 1 | PADDINGTON |
| 2 | FIFTY SHADES OF GREY |
| 3 | JURASSIC WORLD |
| 4 | MINIONS |
| 5 | THE HOBBIT – BATTLE OF THE FIVE ARMIES |
© Official Charts Company
Official Blu-ray Chart 2015
| 1 | THE HOBBIT – BATTLE OF THE FIVE ARMIES |
| 2 | JURASSIC WORLD |
| 3 | AVENGERS – AGE OF ULTRON |
| 4 | INTERSTELLAR |
| 5 | ANT-MAN |
© Official Charts Company
Official Film on Video Chart 2015
| 1 | PADDINGTON |
| 2 | JURASSIC WORLD |
| 3 | THE HOBBIT – BATTLE OF THE FIVE ARMIES |
| 4 | FIFTY SHADES OF GREY |
| 5 | AVENGERS – AGE OF ULTRON |
© Official Charts Company
Official Children’s Video Chart 2015
| 1 | MINIONS |
| 2 | INSIDE OUT |
| 3 | BIG HERO 6 |
| 4 | HOME |
| 5 | FROZEN |
© Official Charts Company
Official TV on Video Chart 2015
| 1 | GAME OF THRONES – COMPLETE FOURTH SEASON |
| 2 | GAME OF THRONES – COMPLETE SEASONS 1-4 Box set |
| 3 | PETER KAY’S CAR SHARE – SERIES 1 |
| 4 | DOWNTON ABBEY – SERIES SIX |
| 5 | GAME OF THRONES – COMPLETE FIRST SEASON |
© Official Charts Company
Official Music on Video Chart 2015
| 1 | AMY |
| 2 | CLIFF RICHARD’S 75TH BIRTHDAY CONCERT |
| 3 | THE WALL |
| 4 | COBAIN – MONTAGE OF HECK |
| 5 | BILLY ELLIOT – THE MUSICAL – LIVE |
© Official Charts Company
Official Sports and Fitness Video Chart 2015
| 1 | CHARLOTTE’S 3 MINUTE BELLY BLITZ |
| 2 | DAVINA – 7 MINUTE FIT |
| 3 | DAVINA – FIT IN 15 |
| 4 | JILLIAN MICHAELS – 30 DAY SHRED |
| 5 | BUILDING JERUSALEM |
© Official Charts Company
Official Special Interest Video Chart 2015
| 1 | MICHAEL MCINTYRE – HAPPY & GLORIOUS |
| 2 | KEVIN BRIDGES – A WHOLE DIFFERENT STORY |
| 3 | MRS BROWN’S BOYS – LIVE – HOW NOW MRS |
| 4 | JOHN BISHOP – SUPERSONIC – LIVE |
| 5 | JOE & CASPAR HIT THE ROAD |
© Official Charts Company[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][base_download title=”
End of Year 2015 – Press Release
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End of Year Infographic – 2015
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