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- BASE and ERA collaborate to Drive the Video Category Forward in annual insight forum
- Oscar winning executive producer James Gay-Rees leads stellar speaker line up for the annual BASE Insight Forum
- BBC Worldwide and HMV bring insights from the front line on shopper behaviour and audience engagement
LONDON, 17th March 2016: Leaders from across the home entertainment industry gathered at Empire, Leicester Square this morning for the annual Insight Forum, from the British Association for Screen Entertainment (BASE). The event, entitled Driving the Video Category Forward was produced in association with the Entertainment Retailers Association (ERA).
Previously known as the British Video Association (BVA), the British Association for Screen Entertainment (BASE) hosted the sell out event, which was attended by over 250 representatives from distributors, retailers and suppliers to the video industry.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”1362″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_single_image image=”1359″ img_size=”large” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Headlining the event was Executive Producer and Oscar winner, James Gay-Rees, who during his interview with Johnny Fewings shared his experience of producing world-class, compelling and engaging stories through documentary footage. He also touched on the importance of supporting creative industries through the protection of copyright and the value of signposting audiences to legal services via tools such as the Industry Trust’s FindAnyFilm.com
Amongst the speakers was Marcus Arthur, President UK and ANZ, BBC Worldwide, commenting on the event he said; “”As retailers, distributors, publishers and suppliers we are all trying to create the best experience possible for consumers across all formats and platforms. The BASE Insight Forum is an excellent opportunity to pool our market knowledge and insights to help us achieve this.”
Rudy Osorio, Multiple Chairman, ERA and Category Head, Blu-ray & DVD at HMV was also speaking at the event, in his presentation entitled A View from the High Street, he highlighted the importance of and key mechanisms in creating value and engagement both at retailer and at consumer level. Osorio commented; “Having a forum in which retailers can directly address suppliers in this environment is invaluable, having shared insights and clear visibility on the direction of travel for the category makes the process truly collaborative and helps us, as a whole, leverage our collective strengths for the benefit of us all.”
Liz Bales, CEO, British Association for Screen Entertainment said: “The Insight Forum has become a much anticipated flagship event for the category, insights addressed and the discussions ignited helps to shape the future of the category. ERA is a valued partner and with them on board we are able to further strengthen the collaboration between distribution and retail.”
Other speakers at the event included industry leading insight experts, Kantar Worlpanel, GfK, Oxera, Kantar Media and Futuresource Consulting, all of which brought laser focussed insight to the forum, notable highlights included;
Kantar Worldpanel insight presented by James Brown, Insight Director, who shared that; “physical video remains one of the most dominant forms of entertainment, whilst its shoppers remain the most committed of all formats.”
James Burke, Insight Director, Kantar Media, revealed that: “Seven in ten consumers like that physical reassurance of the disc. DVDs are seen as there when you want them so they are great as a library resource and also a great gift. Meanwhile digital is great for spur of the moment purchases, especially new releases. More tech savvy consumers are saving their digital copies in network attached storage (NAS) in order to be able to upload films and distribute them round the home.”
David Sidebottom, Principle Analyst, Futuresource Consulting said; “Sales of film as digital downloads increased 41% in 2015 with nearly 70% sold in HD. In the last quarter of 2015 some 60% of film digital downloads were for catalogue product. In total at least eleven films grossed more than £1m each in digital downloads.”[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][base_download title=”BASE Insight Forum 2016 Press Release” image=”1350″ download_press_release=”https://baseorg.uk/wp-content/uploads/2016/03/Insight-Forum-Press-Release.doc”][/vc_column][/vc_row]
