The campaign has been designed to increase consumer awareness and understanding of digital transaction both within the Telegraph’s core audience and across a broader demographic through the Telegraph’s partnership with Apple News and a concerted programme of SEO and social promotion.
Running for six months, the campaign will include further editorial focusing on encouraging digital transaction across a range of touch points such as: exclusivity; curation and collection; family entertainment; ownership across devices and more, supported with additional videos content that will see a range of Telegraph talent extolling the virtues of digital ownership.
The Download & Keep campaign forms the first phase of a raft of activity focusing on pushing the needle with digital transaction and also sits as one of BASE’s core deliverables for 2018 alongside the development of 4K assets, driving retail innovation, and the Consumer Chart. The campaign was formed in conjunction with participating members from eOne, Lionsgate, Sony Pictures Home Entertainment, StudioCanal, The Walt Disney Company, Twentieth Century Fox Home Entertainment, Universal Pictures Home Entertainment and Warner Bros. Home Entertainment Group.
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