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Base Welcomes BARB and Kantar Worldpanel As Its First Speakers For The 2018 Insight Forum

The British Association for Screen Entertainment (BASE) has today announced that Justin Sampson, Chief Executive of BARB and James Brown, Consumer Insight Director at Kantar Worldpanel will be speaking at the 2018 BASE Insight Forum taking place on March 14th in central London.

This year’s focus will be the young shopper (aged 16-34), a core demographic that has powered the category for decades and with whom engagement remains a key focus as shopping habits change.

During his session at the Insight Forum, Justin Sampson, Chief Executive of BARB will be showcasing fresh information which will shine a light on the what, when and how of television viewing by young adults. He will cover off areas including; what content they are watching, which devices they are using to view, whether they are viewing linear programming or watching on-demand and what BARB knows about young adults’ viewing habits across SVoD services.

Speaking on the event, Chief Executive of BARB, Justin Sampson said: “BARB has been dealing with fragmentation for many years and the pace of change has never felt so fast as now. People are watching their favourite TV programmes on tablets, PCs and smartphones, while on-demand services are weakening the attachment viewers have with the linear broadcast schedule; this is particularly true for young audiences. I am pleased to have been invited by BASE to share insight on changes in viewing behaviour.”

Justin was appointed Chief Executive of BARB in 2012. His early experience of media was formed in the radio industry, where he became Managing Director of the Radio Advertising Bureau in 1999. Over the years, he has held roles at a variety of organisations including ITV, AGB Nielsen and Kantar.

Joining the line-up for the 2018 BASE Insight Forum is James Brown, Consumer Insight Director at Kantar Worldpanel. His session will cover an exclusive and in-depth view of what a young shopper looks like today, how they engage with video content across physical & digital markets and how their behaviour has changed in the last few years. Alongside this, James will be showcasing some new insight about the young shoppers wider lifestyle behaviours from telecoms, fashion and alcohol markets, and to understand how this group continues to evolve and what opportunities we can learn from other markets.

James leads the Entertainment & Telecoms client service team at Kantar Worldpanel, working in partnership with clients to understand their business challenges and provide clear insights for them to action.

Speaking about the event, Consumer Insight Director, James Brown said: “As the young shopper is a core demographic for this category and with their shopping habits changing at pace, it is more important than ever before to look into what and how they engage with the category. I am very much looking forward to being part of what is going to be a morning packed with insight that will add great breadth to what we see every day.”

The 2018 BASE Insight Forum, supported by the Entertainment Retailers Association (ERA) is a morning event, starting at 8.30am and wrapping up at 2pm, and will bring together over 300 people from 75 different businesses on the day.

More speakers will be announced over the coming weeks. Places are filling up, so make sure you register ASAP. To book your place at the 2018 BASE Insight Forum, click on the following link:

In support of Action for Children
In support of Action for Children

Action for Children believe that every child and young person in the UK should have a safe and happy childhood, and the foundations they need to thrive. They work to protect and support children and young people, providing practical and emotional care and support. They work to ensure children and young peoples voices are heard, and campaign to bring lasting improvements to their lives.