2020 is the year we won’t forget, with a myriad of professional challenges that saw our category respond with equal parts resilience, determination and agility. And, as much as we pride ourselves on our insights, no-one at BASE predicted at the turn of 2020 that our annual industry celebration of the achievements of the previous year would be required to be virtual for the very first time.
2020 also saw the launch of a new BASE Award: the Category Hero. It was an award devised in recognition of the impact of a few key individuals within our industry, and the vital role they’ve played in energising and leading the sector in their own particular area of expertise.
Now, as we look forwards to the BASE Awards 2021, with high hopes of an in-person event at the legendary Camden Roundhouse, we asked three of the recipients of the 2020 Category Hero award to reflect on last year’s unprecedented challenges, as well as what the BASE Awards represents for our industry: