Monday 14th June saw the physical release of the highly anticipated Warner Bros epic monster movie sequel Godzilla vs. Kong. Releasing on multiple skus including Blu-ray 4K, Blu-ray, DVD and as part of a 4-Film DVD box set, the release was positioned as a ‘monster gift for Father’s Day’ and saw strong retailer support including forming part of a monster movie multi-buy in Morrisons, with impactful in-store presence both in and out-of-category.
BASE Senior Marketing Manager and Project 22 lead James Gallagher said, ‘Driven by Warner Bros. UK, this strong set-up, utilising premium space, demonstrates retailers on-going support for the physical category. As well as the tower takeover and lightboxes in Morrisons other highlights included ASDA’s out-of-category POS units in 300 stores, Sainsburys out-of-category POS units in 339 stores, Tesco’s out-of-category bumper POS units in 300 stores, and HMV’s front of store racking, POS units and window posters.’
Early results indicate this support has helped drive consumers to the title, as BASE Head of Insight James Duvall noted, ‘With this title having been part of the top 10 box office titles every week since cinema’s reopened last month, now out on disc, the mid-week numbers are very promising. The first few days’ sales show Godzilla vs. Kong leading the Official Charts by a clear margin, including a strong percentage of sales across premium formats Blu-ray and 4K UHD.’
More details on other BASE member store set-ups will follow across the year as we continue to see physical retail connecting consumers with the new content they’ve been desperately waiting to own.