[vc_row][vc_column][vc_column_text] LONDON, 17th March 2016: The British Video Association (BVA) has today unveiled its rebrand, as it became the British Association for Screen Entertainment (BASE).
The trade organisation, which has a proud heritage representing the interests of publishers and rights-owners of pre-recorded filmed entertainment for the past 35 years, has changed its brand and positioning to reflect the evolving video market.
Explaining the rebrand, Liz Bales, CEO, British Association for Screen Entertainment, said; “Thanks to the explosion in digital services, the market is now a fully multichannel model, spanning physical, digital, ownership, rental and subscription. It’s a complex new economy, bringing with it new risks and rewards – and one that requires an all-embracing Association to represent and champion it.
Our new name reflects the breadth of our membership and allows us to open doors to new members from other parts of the ecosystem. Vitally, it provides a more solid foundation from which to continue to support the needs of all our members and to champion the growth of the category on their behalf.”
The rebrand is the latest step that BASE has taken to ensure it continues to reflect the changing needs of its members. In the eighteen months leading up to the rebrand, the organisation became more deeply aligned with the Industry Trust for IP Awareness uniting in one place, and under one leadership, a team tasked to both promote and protect the UK’s audio-visual industry.
The second step was to crystalise the organisation’s overarching strategy and root it in five strategic pillars which guide activity and serve as the foundation of the organisation’s work on behalf of its members: Insight; Innovation; Influence; Infringement; and Inspiration.
- Insight – BASE is the home for the very best and, in some instances, unique insight into the market. It enables its members to shape their businesses with a deep, rich understanding of consumers and consumer trends.
- Innovation – through a mix of unique research combined with skills and capability development, BASE helps its members – big and small – innovate and lead their respective markets.
- Influence – through regular engagement with, politicians and regulators, BASE helps shape the market and the retail environment and win the case for changes that enhance the operating environment for our industry.
- Infringement – BASE continues to ensure its members’ content is protected from infringement, as far as is possible through influencing policy and guiding consumers through education to the many ways they can access content legally.
- Inspiration – BASE undertakes work that inspires consumers towards ownership of both physical and digital products. By bringing together colleagues from across the breadth of its membership, from the smallest start-up, to the major players, it is able to inspire the sharing of knowledge and information to help them be ever more successful.
The announcement of the re-brand came at today’s annual BASE Insight Forum where distributors, retailers, and suppliers from across the category gathered to hear the latest trends and industry research from insight leaders Kantar Worldpanel, Kantar Media, GfK, Oxera and Futuresource Consulting as well as leading retailers, HMV and BBC Worldwide.
At the BASE event, attendees also heard from critically acclaimed Executive producer, James Gay-Rees, who most recently won the Oscar for Best Documentary Feature for his work on Amy.
Robert Price, Chairman, British Association for Screen Entertainment and Managing Director Twentieth Century Fox said; “Our new name, the British Association for Screen Entertainment (BASE), is a clear and modern interpretation of what we do. It meets the evolving needs of our membership. It opens doors to wider audiences who may not have previously considered membership. And it focuses our work around the means by which our customers experience our industry rather than on one aspect of our category.
It is a bold move and it forms a fundamental underpinning of our approach to championing the screen entertainment category across disc and digital today and for the years ahead.”
Kevin Dersley, Vice Chairman, British Association for Screen Entertainment, and Managing Director Elevation Sales said: “As BASE, I am confident that the organisation will progress each of its areas of work with ever more rigour and energy, continuing to drive the agenda in support of its members and champion the growth of physical and digital formats across the industry.”
Notes to editors
For further information, please contact Andrea Ayre, BASE, Head of Communications
0207 440 3287 [email protected]
About the British Association for Screen Entertainment
The British Association for Screen Entertainment (BASE), previously known as the British Video Association (BVA), has a proud heritage representing the interests of publishers and rights-owners of pre-recorded filmed entertainment for the past 35 years.
In a world of evolving technology and fluid consumer behaviour, the primary objective of the British Association for Screen Entertainment is to champion the growth of screen entertainment across disc and digital, while maintaining a business environment with the fewest regulatory burdens.
Our members already represent over 95% of this £2.24 billion video market and include film and television companies and independent labels, all of whom produce, license and distribute film, TV, sport, fitness, music video, children’s and special interest programming.
We welcome new members from across the audio-visual ecosystem, from smaller independents to established players, offering flexibility through tiered levels of membership to suit different needs.
For more information visit www.baseorg.uk[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][base_download title=”BVA Rebrand – Press Release” download_press_release=”https://baseorg.uk/wp-content/uploads/2016/03/BVA_Rebrand_March-2016.doc”][/vc_column][/vc_row]