The British Association for Screen Entertainment (BASE) adds British author, journalist, broadcaster, editor and company director, David Hepworth, to the incredible speaker line up for the annual BASE Insight Forum taking place on 16th March in central London.
As Editorial Director of EMAP Consumer Magazines in the 80s and 90s, Hepworth edited or founded some of the UK’s most influential magazines, from Smash Hits to Q, Empire and Heat. Hepworth won Editor of The Year and Writer of The Year Awards from the Professional Publishers Association and the Mark Boxer Award from the British Society of Magazine Editors.
In his session entitled ‘The Human Factor’, Hepworth will dive into the habits and behaviors of consumers and the impact this has on the category. Speaking on the event, David Hepworth said: “We’re used to looking at our world from our own expert point of view. When pushed we may also look at it from the artist’s point of view. I think we should spend some time looking at it from the human’s point of view. I am really looking forward to ventilating a few of my prejudices about the way consumers are behaving right now and the new habits they have aquired.”
Once again the BASE Insight Forum is geared up to bring delegates a packed agenda which will see a host of high profile industry experts brining to the fore opportunities and innovations to drive audience engagement and category growth. The BASE Insight Forum 2017 is a morning event from 08.30am – 1:30pm bringing together over 300 category executives from across distribution, retail and digital platforms, plus a host of delegates from the broader supply chain. Further leading speakers appearing at the BASE Insight Forum will be announced over the coming weeks.
The BASE Insight Forum, supported by the Entertainment Retailers Association (ERA) will take place on Thursday, 16th March 2017 at Picturehouse Central in London. This event is free for BASE and ERA members but there will be a charge of £250 for non-members.
Tickets are selling out fast; we strongly recommend registering as soon as possible.
To register, click here: https://www.eventbrite.co.uk/e/base-insight-forum-16th-march-2017-tickets-30025858150
