The Digital Entertainment Group Nordic Committee (DEGN) has today announced the launch of The Hitlist, the first weekly home entertainment chart in the Nordic territories, the result of a partnership between the region’s major film platforms and the Digital Entertainment Group International.
Inspired by the success of the UK’s Official Film Chart, which launched in December 2018 and was the first of its kind, The Hitlist will reveal the best-selling movies of the week each Wednesday, supported by a video countdown of the top 10 titles. The Hitlist will receive a full weekly media sell-in across all four territories – Sweden, Denmark, Norway and Finland – covering a wide range of film entertainment websites and local media.
The Hitlist chart counts digital movie purchases and rentals across a seven-day period with support from every major movie studio in the region, including NBCUniversal, Nordisk Film, SF Studios, Sony Pictures Home Entertainment, The Walt Disney Company and Warner Bros. Entertainment.
Consumers across all four regions of the Nordics are engaging more in digital movie transactions than ever before, as film fans continue to crave new content while some cinemas remained closed, helped even more by the growing number and range of digital platforms in market, and an evolving consumer understanding of the simplicity of buying movies digitally. A wealth of highly anticipated titles is set to release on home entertainment formats soon, including potential chart-toppers Godzilla vs. Kong, A Quiet Place Part II, Peter Rabbit 2, Tom & Jerry and Space Jam: A New Legacy as well as future local hits such as The Riders of Justice and the North Sea, who all have a chance to secure the prestigious first place on the Hitlist.
Johan Mannerhill, DEGN Chair and Managing Director Nordic at Warner Bros. Entertainment, said “The creation of The Hitlist is a fantastic collective effort and opportunity to grow the digital market by celebrating the biggest sales success stories each week. Importantly, this initiative also allows us to highlight the huge consumer benefits of digital transaction, from the sheer wealth of content available to the ease and flexibility the format offers. I am confident that a weekly video chart will inspire more consumers to discover and join this growing area of the market.”
Liz Bales, DEGI Chief Executive, says “A weekly film chart provides a powerful positive news story, helping drive consumer engagement with home entertainment headlines. It is a source of pride that the UK’s Official Film Chart, launched by the DEGI’s sister organisation, BASE and powered by and delivered in partnership with the Official Charts Company, is now being used as a best-in-class example for international iterations, highlighting its winning format. To create a multiple chart across four territories is an incredible achievement and great work from all the teams involved.”
To find out more about The Hitlist and watch the full top 10 countdown every week, visit the following websites: