Field Marketing Agency eXPD8, a close partner of BASE and our broader membership, has launched a new service titled CROWDY.
With some clients not necessarily wanting to commit to the complete retail package that eXPD8 can offer, CROWDY offers a short, sharp, agile, data-first model that matches the right person to the right brand in the right location.
CROWDY supercharges the eXPD8 merchandising field team by offering out “small-jobs” via a crowdsourcing platform, which is only available to their own fully-employed, trained, tablet-equipped and local staff with crucial local knowledge of the store in question.
eXPD8’s field team can sign up to the CROWDY calls if they choose, to top up their income; something that has been welcomed by many. The service allows clients to offer an additional and quick 30-minute job which doesn’t take away from any planned activity already scheduled.
From an instant view of the in-situ environment, the current availability of a product, up-to-date price checks, or a quick and simple intervention to help drive sales, this first-of-its-kind service is open to all clients.
Cheryl Mapleson, Instore Operations Manager at Duracell, said “CROWDY was super easy to initiate and great value. Using a team of trained merchandisers to complete meant I had more confidence in the data & insights shared.”
The primary use of this service across the Home Entertainment industry would be access to quick day-one in-situ shots of a particular campaign, with images and detailed reports of the findings coming through directly to the campaign manager first thing in the morning on a selected day. The service is therefore ideal for clients who want to be prepared with pictures and information ahead of a weekly team update meeting, but without a big financial commitment.
Sarah Sheffield, Business Development Director at eXPD8 says,” We’ve been listening to our clients and in this new quickly changing retail landscape and with the ever-growing demand for visibility and data, there was a real need to offer a solution that drives quick and simple data. Clients want a way to eyeball the shopfloor and understand the next best course of action, cost effectively and quickly.
That’s why we formed CROWDY, offering short visits designed to collect information or deliver quick solutions. An operation that allows clients the confidence and consistency of using a known, trained, accredited crowd with robust results, images and reporting. In as little as one day you can have data at your fingertips telling you what action you need to take next – meaning your low-level investment drives targeted change, rather than applying a blanket call file of support.”