The British Association for Screen Entertainment (BASE) adds Consumer Insight Director, James Brown, Kantar Worldpanel, to its remarkable line up of speakers for the annual BASE Insight Forum taking place on 16th March in central London.
James leads the Entertainment and Telecoms team at Kantar Worldpanel, providing insight and understanding around individual client’s business challenges. He has seven years of experience in consumer insights, starting in the FMCG industry and has spent the last three years applying his expertise across a number of film studios, games publishers, music labels, network providers and retailers.
In a session entitled ‘Behaviours Impacting Catalogue’ James will delve into the catalogue market analysing the various groups and demographics that are having the biggest impact on home video sales. James will guide the audience on understanding the opportunities and providing key learnings, looking into where to focus catalogue, converting to digital and the impact of sVoD services.
Speaking on the event, Consumer Insight Director, James Brown said: “Catalogue remains a vital part of the industry, but with year-on-year numbers decreasing it’s more important than ever that we delve into the insights to investigate the biggest opportunities for growth, identifying the consumer groups that are having the biggest impact on home entertainment sales. I’m looking forward to sharing insight into the catalogue market and crystalising where the focus should be for the future.”
Once again the BASE Insight Forum is geared up to bring delegates a packed agenda which will see a host of high profile industry experts bringing to the fore opportunities and innovations to drive audience engagement and category growth. The BASE Insight Forum 2017 is a morning event from 08.30am – 1:30pm bringing together over 300 category executives from across distribution, retail and digital platforms, plus a host of delegates from the broader supply chain. Further leading speakers appearing at the BASE Insight Forum will be announced over the coming weeks.
The BASE Insight Forum, supported by the Entertainment Retailers Association (ERA) will take place on Thursday, 16th March 2017 at Picturehouse Central in London. This event is free for BASE and ERA members but there will be a charge of £250 for non-members.
Tickets are selling out fast; we strongly recommend registering as soon as possible. To register, click here: https://www.eventbrite.co.uk/e/base-insight-forum-16th-march-2017-tickets-30025858150
