From the irreverent and profane world of The Football Factory, comes the long-awaited reunion of acclaimed director Nick Love (The Business, The Sweeney, The Football Factory, The Firm) and national treasure Danny Dyer (The Football Factory, The Business, Human Traffic). Today, Moments Worth Paying For presents an exclusive message ahead of True Brit Entertainment’s MARCHING POWDER hitting the big screen across the UK and Ireland on 7th March 2025.
In this brand-new and exclusive content, Danny Dyer wants to make sure audiences are set to watch this action-packed comedy on the big screen and support their local cinema.
This isn’t your average ‘rom-com’…MARCHING POWDER is a hilarious, poignant and action-packed big-screen drama that follows the story of Jack (Danny Dyer), an ageing, drug-taking football hooligan who feels increasingly irrelevant in today’s society as he struggles to keep his family together. Hooked on drugs and adrenaline; and struggling to resist the pull of his gang of fellow football fans, Jack is arrested after some violent matchday exploits and given six weeks to turn his life around, or else face a long spell in prison.
Liz Bales, Chief Executive at British Association for Screen Entertainment and The Industry Trust for IP Awareness said: “It is great to have a national treasure like Danny Dyer, promoting the big screen as the best place to watch films first and driving engagement for local cinemas across the UK and Ireland. With the next Moments trailer being a truly British feature with some amazing local talent at the helm, this campaign highlights the importance of supporting homegrown films. My thanks go to True Brit for creating this Moments campaign and to the continued support of DCM, Pearl & Dean, Clear Channel, and members of the UK Cinema Association.”
Chris Besseling, Head of Theatrical Distribution, Marketing & Publicity, at True Brit Entertainment said “As new members of The Industry Trust, TRUE BRIT ENTERTAINMENT are extremely excited to be collaborating on their latest Moments Worth Paying For campaign in conjunction with our new film MARCHING POWDER starring national treasure Danny Dyer and directed by Nick Love (The Football Factory, The Business). At TRUE BRIT, we are strong believers in the unique, unparalleled, communal experience of the cinema – an experience that needs to be valued and protected now more than ever. We are delighted that our leading man Danny Dyer has come on board in this exclusive advert to deliver this incredibly important message. There’s no question that for a riotous, laugh-out-loud comedy like MARCHING POWDER, big laughs are best enjoyed in the company of your friends and family, together with hundreds of other film-lovers, in front of the Big Screen”
