A Must See Movies 80s celebration is confirmed from Saturday 10th October, in collaboration with the upcoming National Album Day. Elevating the music campaign, this year BASE has joined forces with ERA to launch a new curated range of titles in tandem with a larger body of activity featuring unique album releases, online listening parties and wider PR activity spearheaded by the BBC, all celebrating the cultural highlights from the 1980s.
Supermarkets and retailers including Amazon, ASDA, HMV, Morrisons, and Tesco will be stocking an exclusive selection of classic 80s film titles submitted by BASE members including; High Fliers Films Plc, Lionsgate, NBCUniversal, StudioCanal, The Walt Disney Company and Warner Bros. UK. The new range is one of Must See Movies’ most diverse and genre spanning collections to date, including titles such as Big, Blade Runner, Bill & Ted’s Excellent Adventure, Cocktail, Conan The Destroyer, Dirty Dancing, Dune, ET, Ghost, Ghostbusters, The Goonies, Labyrinth, The Lost Boys, Purple Rain, Robocop, Stand By Me, Top Gun and Who Framed Roger Rabbit.
This promotion will take place with participating retailers across October, with each offering their own unique selection of titles, encouraging consumer engagement with physical formats across the video category, amplifying energy and excitement across the wider entertainment industry, as we move into Q4. From cult classics to defining movies of the era, there really is something for everyone.
Further to the Must See Movies 80s range being flagged across ERA’s consumer and corporate comms linked to National Album Day, BASE has generated an exciting and engaging supplementary PR campaign to drive additional awareness with consumer press. Alongside a full press office sell-in and a suite of social support driven by FindAnyFilm.com, BASE has enlisted the Official Charts Company to drive further interaction with the campaign through the Ultimate 80s Movie Poll which can be found here, bolstered even more by HMV.com who will be challenging consumers on their 1980’s movie trivia. Both quiz and poll will be pushed out across social media, fuelled by participating members showcasing a selection of bespoke digital and social assets, each calling out key titles within their own catalogue.
National Album Day sees the music and artist community come together with the support of BBC Sounds and partners such as Classic Album Sundays for a series of events and activities in the lead up to 10th October that will celebrate the UK’s love for the album and the craft that goes into making this culturally significant body of work.
BASE CEO, Liz Bales commenting on the launch said “Collectors and film fans remain the driving force across physical market sales, this new collaboration is intended to drive engagement with a wider audience within grocery and high-street outlets. A powerful nostalgia-driven 1980s hook, complete with curated collection of titles from the era, provide an appealing promotion designed to entice mainstream shoppers. This, alongside further physical activity to be confirmed within Q4, continues BASE’s cross-category work to support physical retail well into 2020 and beyond. We hope to see a healthy uplift of sales in these titles throughout the month, from the well-loved classics through to the lesser known gems from the decade.”
ERA Chief Executive, Kim Bailey further commented “National Album Day is about bringing people together over their love of the album. With two successful editions already under our belt, 2020 is the perfect opportunity to extend the campaign to physical video retailers with a selection of product that perfectly complements the era of 80s music and entertainment. Campaigns like National Album Day are a great industry example of what can be achieved when record labels, artists, media and retailers come together to support a common goal and so we are delighted to welcome studios to the celebrations this year.”
