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Moments Worth Paying For Presents a Special Message from the Stars of How To Train Your Dragon

 

From three-time Oscar® nominee and Golden Globe winner Dean DeBlois, the creative visionary behind DreamWorks Animation’s acclaimed HOW TO TRAIN YOUR DRAGON trilogy, comes a stunning live-action reimagining of the film that launched the beloved franchise. In cinemas only from 9 June 2025, HOW TO TRAIN YOUR DRAGON returns audiences to the spectacular isle of Berk.

Today, Moments Worth Paying For presents an exclusive message with lead cast members Nico Parker, Mason Thames and Gerard Butler encouraging audiences to experience the sweeping landscapes and action-packed adventures on the big screen and support their local cinema.

HOW TO TRAIN YOUR DRAGON is part of the Filmed For IMAX® Program, which offers filmmakers IMAX® technology to help them deliver the most immersive movie experience to audiences around the world. Inspired by Cressida Cowell’s New York Times bestselling book series, DreamWorks Animation’s HOW TO TRAIN YOUR DRAGON franchise has captivated global audiences, earning four Academy Award® nominations and grossing more than $1.6 billion at the global box-office. Now, through cutting-edge visual effects, DeBlois transforms his beloved animated saga into a breathtaking live-action spectacle, bringing the epic adventures of Hiccup and Toothless to life with jaw-dropping realism as they discover the true meaning of friendship, courage and destiny.

Kezia Williams, Managing Director, Universal Pictures UK & Eire said “We’re delighted to be partnering with the Industry Trust to celebrate the cinema release of How to Train Your Dragon. This stunning live-action reimagining of the iconic DreamWorks Animation franchise brings to life the spectacular world and beloved characters of Hiccup, Toothless and friends in a way that truly demands to be seen on the big screen. We’re thrilled that the film’s fantastic cast is helping to amplify the message, inspiring UK & Irish audiences to experience the full wonder of this story in cinemas.”

Liz Bales, Chief Executive at British Association for Screen Entertainment and The Industry Trust for IP Awareness said: “It’s great to see How To Train Your Dragon soar into cinemas in the latest Moments Worth Paying For campaign, reminding audiences across the UK and Ireland that nothing brings us together like the big screen. With an incredible cast delivering such a key message, the campaign powerfully highlights the magic of enjoying these amazing adventures at your local cinema. Thank you to Universal Pictures for their support in making this campaign possible, and to DCM, Pearl & Dean UK and Ireland, and members of the UK Cinema Association for their continued support and dedication to the big screen experience.”

 

HOW TO TRAIN YOUR DRAGON is released in UK & Irish cinemas on 9 June 2025

 

In support of Action for Children
In support of Action for Children

Action for Children believe that every child and young person in the UK should have a safe and happy childhood, and the foundations they need to thrive. They work to protect and support children and young people, providing practical and emotional care and support. They work to ensure children and young peoples voices are heard, and campaign to bring lasting improvements to their lives.

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