As part of their ongoing investment into the video sector, the Official Charts company have announced that EST value data is now included in the online portal, available through annual subscription. As well as the weekly EST report, subscribers will now have the option to cut and analyse EST data by value as well as volume giving access to the full EST market picture for the first time. Having access to value data at a product, studio and market level will enable subscribers to conduct price analysis, benchmark revenue performance against competitor products, track revenue impact of marketing promotions, set optimal price points for current and future EST releases and more.
Becca Monahan, Commercial Director – Official Charts Company, says, “Our users have indicated that getting EST value into the online portal is important and we are delighted to be able to now provide this functionality. We are working on a host of developments for the video sector and continue to invest in it – watch this space!”
For subscriptions and customer support contact: [email protected], and follow Official Charts on Linked In for further product development news.
Commenting on the news James Duvall, Head of Insight – BASE said “Having this functionality available for subscribers within the online portal of the Official Charts Company for the first time brings EST data inline with that, that has been available for Disc for well over a decade. This now allows users of the portal an increased flexibility on how they view the sector and will aid to greater understanding of shopper trends across the lifecycle of a film.”