[vc_row][vc_column][vc_column_text]LONDON, 22 April 2016: The shortlist for the 2016 British Association for Screen Entertainment Awards has today been announced.
The BASE Awards celebrate excellence across the video category and exist to shine a light on the skill and innovation in marketing and promotions across the industry, which go towards achieving the many successes that exist in this £2.24billion category.
The BASE Awards shortlist runs over 20 categories, each a reflection of the multi-channel mix and judged by a panel of 30 independent adjudicators where extensive experience across the audiovisual category was complimented from a multitude of sectors including, retail, media, technology and high profile agencies. Finalising the shortlist came after a busy judging day, filled with in-depth debate. The winners will be revealed at the awards ceremony, to be held at Tobacco Dock on Thursday, 9th June 2016.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1884″ img_size=”large”][/vc_column][vc_column width=”1/4″][vc_single_image image=”1869″ img_size=”large”][/vc_column][vc_column width=”1/4″][vc_single_image image=”1868″ img_size=”large”][/vc_column][vc_column width=”1/4″][vc_single_image image=”1865″ img_size=”large”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Liz Bales, Chief Executive, British Association for Screen Entertainment, said: “We are thrilled to announce the shortlist for the 2016 BASE Awards, each year the standard of entries is astoundingly high and it’s consistently challenging to whittle down entries to a handful for the shortlist. All entrants should be extremely proud of the work entered for the awards, it is testament to the skills and experience that drive the category forward.
Many thanks to all our judges for their expertise and professionalism in evaluating the entries, and for their valuable contribution and ongoing support.”
Don’t forget to Tweet us at @BASE_org using the hashtag #BASEawards.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
The 2016 British Association for Screen Entertainment Awards shortlist is as follows;
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]RETAIL IN-STORE THEATRE INITIATIVE OF THE YEAR
Tesco UK – Jurassic World – Nominated by Universal Pictures UK
Sainsbury’s – The Theory of Everything – Nominated by Universal Pictures UK[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]MARKETING CAMPAIGN OF THE YEAR FOR CHILDREN
Barbie in Rock ‘N Royals – Universal Pictures UK
Bing! – STUDIOCANAL
Thunderbirds are Go! – ITV Studios[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]MARKETING CAMPAIGN OF THE YEAR FOR SPECIAL INTEREST
Joe & Caspar Hit The Road – BBC WorldWide
Lorraine Kelly : Living To the Max – Universal Pictures UK
Michael McIntyre Live – Happy & Glorious – Universal Pictures UK[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]MARKETING CAMPAIGN OF THE YEAR FOR TV
Game of Thrones Season 4 – HBO Home Entertainment
Mad Men – The Final Season Part Two – Lionsgate UK
Outlander – Sony Pictures Home Entertainment[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]MARKETING CAMPAIGN OF THE YEAR FOR CATALOGUE: SINGLE PRODUCT
Back To The Future Trilogy Boxset – Universal Pictures UK
Frozen Fever – The Walt Disney Company
The Sound of Music 50th Anniversary 2-Disc Edition – Twentieth Century Fox Home Entertainment[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]MARKETING CAMPAIGN OF THE YEAR FOR CATALOGUE: MULTIPLE PRODUCT
In the Mood for a Movie – Sony Pictures Home Entertainment
Movies on the Move – Twentieth Century Fox Home Entertainment
Vintage Classics Campaign – STUDIOCANAL[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]MULTI-SCREEN AWARD OF THE YEAR
Legend – STUDIOCANAL
Fifty Shades of Grey – Universal Pictures UK[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]SUPPLIER OF THE YEAR
Once Upon a Time – Nominated by Universal Pictures UK
Wilderness – Nominated by Twentieth Century Fox Home Entertainment[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]RETAILER INITIATIVE OF THE YEAR
Amazon – The Hub
Sky – Buy and Keep
Asda – Pre-School Tower
Asda – Implementation of strong cross category events
[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]DIGITAL RETAILER OF THE YEAR – OWNERSHIP
BBC Store
iTunes
Sky Store
Talk Talk
[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]DIGITAL RETAILER OF THE YEAR – RENTAL
Amazon
iTunes
Sky
Virgin
Wuaki[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]HOME DELIVERY RETAILER OF THE YEAR
Amazon
HMV.store
ZAVVI[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]RETAIL STORE OF THE YEAR
FOPP
HMV
Sainsbury’s
Tesco UK[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]PR / PUBLICITY INITIATIVE OF THE YEAR
‘All Men Must Dine’ for the Game of Thrones Season 4 Blu-ray and DVD release – HBO Home Entertainment and Premier
Happy Birthday Walt – Breaking Bad – Sony Pictures Home Entertainment
Jurassic World – Universal Pictures UK[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]MARKETING CAMPAIGN OF THE YEAR FOR FILM:
NON-THEATRICAL
Automata – Lionsgate UK
Brian Clough: I believe in Miracles – Universal Pictures UK
Rise of the Krays – Signature Entertainment[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]MARKETING CAMPAIGN OF THE YEAR FOR FILM:
UP TO £1M BOX OFFICE
Predestination – Signature Entertainment
The Voices – Arrow Films[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]MARKETING CAMPAIGN OF THE YEAR FOR FILM:
£1M – £4.99M BOX OFFICE
Ex-Machina – Universal Pictures UK
John Wick – Warner Bros. Home Entertainment Group
The Hundred Foot Journey – Entertainment One
Whiplash – Sony Pictures Home Entertainment[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]MARKETING CAMPAIGN OF THE YEAR FOR FILM:
£5M – £14.99M BOX OFFICE
American Sniper – Warner Bros. Home Entertainment Group
Box Trolls – Universal Pictures UK
Spy – Twentieth Century Fox Home Entertainment[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]MARKETING CAMPAIGN OF THE YEAR FOR FILM:
OVER £15M BOX OFFICE
Jurassic World – Universal Pictures UK
Mission Impossible: Rogue Nation – Paramount Home Media
Paddington – STUDIOCANAL[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1461254251188{padding-bottom: 30px !important;}”][vc_column][base_divider][/vc_column][/vc_row]
