BASE Awards 2016 – Shortlist Announced

LONDON, 22 April 2016: The shortlist for the 2016 British Association for Screen Entertainment Awards has today been announced.

The BASE Awards celebrate excellence across the video category and exist to shine a light on the skill and innovation in marketing and promotions across the industry, which go towards achieving the many successes that exist in this £2.24billion category.

The BASE Awards shortlist runs over 20 categories, each a reflection of the multi-channel mix and judged by a panel of 30 independent adjudicators where extensive experience across the audiovisual category was complimented from a multitude of sectors including, retail, media, technology and high profile agencies. Finalising the shortlist came after a busy judging day, filled with in-depth debate. The winners will be revealed at the awards ceremony, to be held at Tobacco Dock on Thursday, 9^th June 2016.

Liz Bales, Chief Executive, British Association for Screen Entertainment, said: “We are thrilled to announce the shortlist for the 2016 BASE Awards, each year the standard of entries is astoundingly high and it’s consistently challenging to whittle down entries to a handful for the shortlist. All entrants should be extremely proud of the work entered for the awards, it is testament to the skills and experience that drive the category forward.

Many thanks to all our judges for their expertise and professionalism in evaluating the entries, and for their valuable contribution and ongoing support.”

Don’t forget to Tweet us at @BASE_org using the hashtag #BASEawards.

**The 2016 British Association for Screen Entertainment Awards shortlist is as follows;**

RETAIL IN-STORE THEATRE INITIATIVE OF THE YEAR

Tesco UK – Jurassic World – Nominated by Universal Pictures UK

Sainsbury’s – The Theory of Everything – Nominated by Universal Pictures UK

MARKETING CAMPAIGN OF THE YEAR FOR CHILDREN

Barbie in Rock ‘N Royals – Universal Pictures UK

Bing! – STUDIOCANAL

Thunderbirds are Go! – ITV Studios

MARKETING CAMPAIGN OF THE YEAR FOR SPECIAL INTEREST

Joe & Caspar Hit The Road – BBC WorldWide

Lorraine Kelly : Living To the Max – Universal Pictures UK

Michael McIntyre Live – Happy & Glorious – Universal Pictures UK

MARKETING CAMPAIGN OF THE YEAR FOR TV

Game of Thrones Season 4 – HBO Home Entertainment

Mad Men – The Final Season Part Two – Lionsgate UK

Outlander – Sony Pictures Home Entertainment

MARKETING CAMPAIGN OF THE YEAR FOR CATALOGUE: SINGLE PRODUCT

Back To The Future Trilogy Boxset – Universal Pictures UK

Frozen Fever – The Walt Disney Company

The Sound of Music 50th Anniversary 2-Disc Edition – Twentieth Century Fox Home Entertainment

MARKETING CAMPAIGN OF THE YEAR FOR CATALOGUE: MULTIPLE PRODUCT

In the Mood for a Movie – Sony Pictures Home Entertainment

Movies on the Move – Twentieth Century Fox Home Entertainment

Vintage Classics Campaign – STUDIOCANAL

MULTI-SCREEN AWARD OF THE YEAR

Legend – STUDIOCANAL

Fifty Shades of Grey – Universal Pictures UK

SUPPLIER OF THE YEAR

Once Upon a Time – Nominated by Universal Pictures UK

Wilderness – Nominated by Twentieth Century Fox Home Entertainment

RETAILER INITIATIVE OF THE YEAR

Amazon – The Hub

Sky – Buy and Keep

Asda – Pre-School Tower

Asda – Implementation of strong cross category events

DIGITAL RETAILER OF THE YEAR – OWNERSHIP

BBC Store

Google

iTunes

Sky Store

Talk Talk

DIGITAL RETAILER OF THE YEAR – RENTAL

Amazon

iTunes

Sky

Virgin

Wuaki

HOME DELIVERY RETAILER OF THE YEAR

Amazon

HMV.store

ZAVVI

RETAIL STORE OF THE YEAR

FOPP

HMV

Sainsbury’s

Tesco UK

PR / PUBLICITY INITIATIVE OF THE YEAR

‘All Men Must Dine’ for the Game of Thrones Season 4 Blu-ray and DVD release – HBO Home Entertainment and Premier

Happy Birthday Walt – Breaking Bad – Sony Pictures Home Entertainment

Jurassic World – Universal Pictures UK