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Sky’s Kathryn Lacey To Bring Customer Centricity To The Fore

Alongside the roster of insight and research specialists speaking at this year’s Insight Forum, The British Association for Screen Entertainment has today confirmed that Sky Store Director, Kathryn Lacey, will be taking to the stage, with additional BASE members also delivering project updates on core activity for 2019.

Some tickets for the half day event, hosted in partnership with ERA and taking place at the British Museum on Wednesday, March 13th, are still available here and are free of charge to BASE and ERA members.

In line with the Forum’s core focus of examining the consumers shaping the category, and with a focus on successes the retailer has enjoyed since Sky last appeared at the Forum, Lacey will be aiming to showcase the importance of putting customers at the heart of what we do in order to drive material growth in the digital transactional category. Speaking about her appearance, Lacey said: “The topic of consumer focus is of vital importance to the video category at large and so I am delighted to be joining the line-up at this year’s Insight Forum. I’ll be showcasing how customer centricity has been crucial to driving the continued success of Sky Store and look forward to learning more from the array of insight-driven speakers I’ll be sharing the stage with.”

Also taking to the stage, BASE members will be providing updates on some key projects for the year ahead. Vicki Davis, Head of Customer Experience, Universal Pictures Home Entertainment, UK & Ireland, speaking about BASE’s project to invigorate the home entertainment aisle in grocery, commented: “I’m very much looking forward to giving a quick update on the Project 2020 Working Group and the collaborative work that we have been doing, to bring our fantastic physical product to life within the store environment.”

Lesley Johnson, Home Entertainment Director, Consumer Products and Publishing at BBC Studios, who will be discussing the joint BASE and ERA environmental and packaging working group, said: As a category it’s critical we address consumers’ concerns about the sustainability and environmental impact of our products. I’m delighted to be joining the line-up at this year’s Forum and look forward to providing an update on the work being done by BASE and ERA in this arena.”

These latest speakers join previously announced guests from Ampere Analysis, Futuresource Consulting, ICMUnlimited and Kantar Worldpanel. The Forum also offers delegates the chance to catch-up and network with a diverse range of stakeholders from up to 75 different businesses across the category. Registration on the day commences from 8:30am and the forum will close by 1:30pm. Non-BASE or ERA members can purchase tickets by contacting [email protected] or by contacting the team below.