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The Force is Strong with the Video Market as Star Wars Leads the Pack for Disc Ownership

LONDON, 25th April 2016: Following the success of the 2015 Box Office figures, the video industry is now reaping the rewards of the strong slate filtering into retail as Star Wars – The Force Awakens sells through a magnificent 1,247,662 physical units¹ (DVD & Blu-ray combined) in its first week of release, equating to £14,942,581 in value¹.

It makes it the biggest selling title of 2016, overtaking Spectre which sold 940,000¹ units in week one and adding 33% physical retail against a backdrop of equivalent admissions.

With Blu-ray sales of 531,949¹ copies, Star Wars – The Force Awakens is the fastest selling Blu-ray disc of all time overtaking Skyfall (Feb 2013) which sold 522k in its first week. It is also the 10th biggest selling title on Blu-ray Disc ever after just one week. In another first, it’s also the fastest selling movie in the Star Wars franchise, beating Episode 1, The Phantom Menace (April 2000) which sold 1.17m copies on disc in week one.

This fantastic success comes off the back of a franchise heavy Q1 which saw such blockbusting franchises as The Hunger Games, Game of Thrones and Bond hit the shelves.  The halo effect of having such huge hits in Q1 and the early arrival of Easter meant that cumulatively the top ten titles in Q1 2016 drove +35% more volume and +22% more value than in Q1 2015¹ on DVD and Blu-ray combined.

With the Official Charts Company reporting this morning that overall chart volume is up +51% week-on-week and value up +81.9%, it shows the phenomenal positive impact a big franchise release such as Star Wars – The Force Awakens has on the category.

Consumers are seeking out the premium experience, buying into Blu-ray to re-create the big screen experience at home as year-on-year Blu-ray New Release volume figures have increased a staggering +17.1%. A remarkable level of growth for the categories premium product.

Liz Bales, Chief Executive, BASE said: “The results from individual titles in Q1 and particularly from Star Wars – The Force Awakens last week, shows the absolute consumer desire to own content and illustrates how working hand-in-hand with retailers, the industry can capture imagination and create event-style engagement with consumers.  The huge leap in Blu-ray consumption shows that consumers absolutely value the content and are willing to pay a premium price for the best quality viewing experience at home.”

Rudy Osorio, ERA Joint Chairman and Head of Film & TV at HMV said:

We’re delighted with our performance of Star Wars this week across both home ent and merchandise. A success driven by our in-store theatre and P.O.S. collaboration with Disney and the passion and dedication of our store colleagues, many of which dressed for the occasion for photo ops with customers.

“It’s great for the industry to have such a major footfall driving event and it serves as evidence that great movies can still create great consumer excitement and the desire to own physically.”

Dean Pappadakis, Commercial Director, Walt Disney Studios Home Entertainment said “We’re overwhelmed by the week one performance of Star Wars – The Force Awakens across all its formats. It’s one of the most enduring franchises and set to become one of the best-selling titles ever as fans old and new enjoy adding it to their DVD and Blu-ray collections, ready to watch it again and again.”

-ENDS-