Today, with immediate effect, True Brit Entertainment becomes the newest member of The Industry Trust for IP Awareness. The announcement follows True Brit Entertainment’s involvement in the latest Industry Trust campaign, Moments Worth Paying For, featuring their recently released title, MARCHING POWDER.
True Brit Entertainment is a leading British film distributor that specialises in acquiring UK rights for theatrical release and exploiting them fully within the UK, with an overarching vision to become the foremost distributor of British films in the UK, targeting 6 to 8 British films annually. With an experienced team of executives, True Brit Entertainment’s goal is to revitalise the British film industry by championing homegrown talent and stories.
True Brit Entertainment participated in the first Moments Worth Paying For campaign of 2025, featuring an exclusive message from MARCHING POWDER star Danny Dyer ahead of its UK and Ireland theatrical release on March 7th. The Moments campaign, the flagship initiative of the Industry Trust for IP Awareness, promotes legal film viewing in cinemas and aims to combat piracy, highlighting the emotional and immersive value of cinema, and encouraging audiences to support the industry by choosing legitimate content. With exclusive messages from stars of upcoming titles from Trust members, the campaign engages key infringing demographics, including males aged 18-34 and families with young children.
Chris Besseling, Head of Theatrical Distribution, Marketing & Publicity at True Brit Entertainment said: “We are delighted to be the latest members of The Industry Trust and are committed to supporting the hugely important work that they do year-round to protect valuable IP and promote the big screen experience. At TRUE BRIT ENTERTAINMENT, we are strong believers in the unique, unparalleled, communal experience of the cinema – an experience that needs to be treasured, safeguarded and celebrated now more than ever. With our diverse slate of British theatrical releases coming together rapidly, we look forward to working closely with The Trust to nurture new and existing cinema-going audiences so that the wonders of a trip to the cinema can be enjoyed for generations to come.”
Liz Bales, Chief Executive at The Industry Trust for IP Awareness said: “We are delighted to welcome True Brit Entertainment as members of the Industry Trust. Their goal to champion British storytelling aligns perfectly with the vital role homegrown content and local productions play in the health and success of the UK entertainment industry. By bringing British films to audiences, they help meet the demand for stories audiences want, while also sustaining a thriving creative sector. We look forward to working with True Brit as their titles continue to emphasise the value of the big screen experience.”
