The British Association for Screen Entertainment (BASE), exists to champion growth across the home entertainment market.

Worth £2.25bn in 2016 this diverse multichannel category covers the distribution of film, TV, sport, fitness, music video, children’s and special interest programming which UK audiences can watch in the format of their choice be that to own, rent or access via subscription.

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Base Members And Grocers Deliver Q4 Category Initiative

London, November 14, 2017: With consumers predicted to spend a staggering £228 million on home entertainment in November and December, shoppers across the grocery spectrum were first in line to receive expert guidance this week in the form of a handy and practical solution to the challenge of informing customers about release dates.

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