About Us


The British Association for Screen Entertainment (BASE), previously known as the British Video Association (BVA) has a proud heritage representing the interests of publishers and rights-owners of pre-recorded filmed entertainment for the past 35 years. 

In a world of evolving technology and fluid consumer behaviour, the primary objective of the British Association for Screen Entertainment is to champion the growth of screen entertainment across disc and digital while maintaining a business environment with the fewest regulatory burdens.

Our members already represent over 95% of this £2.24 billion market and include film and television companies and independent labels, all of whom produce, license and distribute film, TV, sport, fitness, music video, children’s and special interest programming.

We welcome new members from across the audio-visual ecosystem, from smaller independents to established players, offering flexibility through tiered levels of membership to suit different needs.

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Our Team

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Liz Bales
Chief Executive

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Vicki Geddes
Commercial Manager

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Andrea Ayre
Head of Communications

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Sylvia Dick
Head of Audience Engagement

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James Duvall
Head of Insight

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Yasmin Nevard
Insight and Marketing Manager

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Lauren Rooney
PR and Social Media Executive

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Lavinia Carey
Public Affairs Consultant

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Robert Price
BASE Chairman & Managing Director, Twentieth Century Fox Home Entertainment

BVA Vice Chair & Executive Vice President International, Sony Pictures Home Entertainment

Aodan Coburn
BASE Vice Chair & Executive Vice President International, Sony Pictures Home Entertainment

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Kevin Dersley
BASE Vice Chair & Managing Director, Elevation Sales

The British Association for Screen Entertainment has a long-established relationship with Action for Children, a remarkable organisation dedicated to helping vulnerable children and young people across the UK.

To date we have raised over £3.5 million for the charity through industry events, dedicated children’s video titles and participation in various fundraising activities.

For information on current charitable events, or to make a donation to Action for Children, please click here.

Are you looking for a Challenge?

Why not take on a run or cycle for BASE’s chosen charity Action for Children and help raise much needed funds for disadvantaged children in the UK.

Action for Children has places on the Royal Parks Half Marathon, Virgin Money London Marathon and Prudential RideLondon-Surrey 100. For more information or to register for an event, contact Ellen Brooks, 07718 113981.

Help Support Action For Children & Join the biggest companies in the Entertainment Industry at the Inaugural Ultimate Entertainment Quiz Night on Thursday 21st September – please click here for more information.

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