Press Releases

BASE Breakthrough Group To Bring Youth Into Focus At Insight Forum Panel Discussion

  Having already confirmed a focus on the younger shopper at this year’s Insight Forum, the British Association for Screen Entertainment (BASE) has today announced that members of its newly formed Breakthrough Group will be debating how the industry can remain engaged with and relevant to younger audiences as part of a panel discussion at […]

BASE Adds Cornelia Calugar-Pop To The Line-Up For The 2018 Insight Forum

The British Association for Screen Entertainment (BASE) has today announced that Cornelia Calugar-Pop, Lead TMT (Technology, Media and Telecommunications) Researcher at Deloitte, will be joining the line-up at the 2018 BASE Insight Forum taking place at Picturehouse Central on March 14th. During her session at the Forum, Cornelia will be bringing insight from Deloitte’s annual […]

Base Welcomes BARB and Kantar Worldpanel As Its First Speakers For The 2018 Insight Forum

The British Association for Screen Entertainment (BASE) has today announced that Justin Sampson, Chief Executive of BARB and James Brown, Consumer Insight Director at Kantar Worldpanel will be speaking at the 2018 BASE Insight Forum taking place on March 14th in central London. This year’s focus will be the young shopper (aged 16-34), a core […]

High Fliers Films Joins BASE Membership

London, 15 February 2018 – The British Association for Screen Entertainment (BASE) has today announced that it has welcomed High Fliers Films to the fold as a full member. Joining with immediate effect, the Pinewood-based outfit takes its place around the table alongside the full mix of major and independent studios, content providers and suppliers […]

Behaviours And Engagement Strategies For The Young Shopper Announced As Focus For BASE 2018 Insight Forum

The BASE Insight Forum, delivered in partnership with ERA returns to Picturehouse Central on March 14th with its continuing vision to draw together innovative and diverse stakeholders from all aspects of the category. The focus of this year’s event will be the younger shopper (aged 16-34) a core demographic that has powered the category for […]

New Communications Manager joins The Industry Trust for IP Awareness & BASE

Today the Industry Trust for IP Awareness and the British Association for Screen Entertainment (BASE) have announced the official appointment of Jenny Davis as Communications Manager. Davis’ key deliverables will include managing regular communications to members across all three organisations to ensure all interested parties are up to date with initiatives, developments and industry news, […]

ENTRIES OPEN FOR BASE AWARDS 2018

London. 11 January 2018 – The British Association for Screen Entertainment (BASE) has today announced that entries for the 2018 BASE Awards are now open, with new awards categories, a refreshed judging line-up and the opportunity for entrants to put forward multiple submissions collectively ringing the changes as the event enters its 38th year. Taking […]

Disney Celebrates Video Category Success As Consumer Spend Increases 7.5 Per Cent In 2017

London, 3rd January 2018: The British Association for Screen Entertainment (BASE) today released figures based on data from the Official Charts Company and IHS Markit that showed consumer spend across the video category rose by 7.5 per cent in 2017, a third consecutive year of growth that brings the total value of the category to […]

BASE & ERA Confirm Wednesday, March 14 For 2018 Insight Forum

Following the success of the 2017 Insight Forum, the British Association for Screen Entertainment (BASE), in partnership with the Entertainment Retailers Association (ERA), has confirmed that the event is returning to Picturehouse Central on Wednesday March 14, 2018. As with last year’s event, the half-day session will commence with a networking breakfast from 8:30am before […]

Base Members & Grocers Deliver Q4 Category Initiative

London, November 14, 2017: With consumers predicted to spend a staggering £228 million on home entertainment in November and December, shoppers across the grocery spectrum were first in line to receive expert guidance this week in the form of a handy and practical solution to the challenge of informing customers about release dates. A guide […]